Strategic Sales Director – Technical Packaging

Macfarlane Packaging; United Kingdom; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Performance bonus

Company car

25 days leave

Pension

Employee discounts

Volunteering day

Eye care support

Job summary

Barum & Dewar, part of Macfarlane Group PLC, is seeking a Sales Director to lead the commercial strategy across UK and international markets, leveraging an established portfolio while pursuing major new business opportunities.

Reporting to the Managing Director, you will shape growth, manage pricing and profitability, and collaborate with Design, Production and Operations to deliver technically led protective packaging solutions.

Qualifications

• Senior technical sales or commercial leadership experience.
• Experience selling complex engineered solutions to aerospace, defence, space tech or precision engineering sectors.
• Proven success in winning major new business and building long-term strategic relationships.
• Strong commercial acumen with pricing, profitability and negotiations responsibilities.
• Ability to translate complex technical requirements into practical customer solutions.
• Excellent presentation, negotiation and stakeholder management skills.
• Strong CRM discipline and pipeline management experience.
• Self-motivated, resilient and entrepreneurial, with autonomy.
• Full UK driving licence and willingness to travel nationally and internationally.

Responsibilities

• Develop and deliver the commercial strategy to achieve sustainable sales and profit growth.
• Identify, secure and convert new business opportunities across aerospace, defence, space tech, precision engineering and other demanding sectors.
• Lead complex solution-based sales projects from initial engagement through to contract award.
• Build long-term strategic relationships with major customers and ensure ongoing account growth.
• Provide commercial leadership on pricing, margin, forecasting and business planning.
• Develop robust sales pipelines, monitor performance and report against objectives.
• Collaborate with Design, Manufacturing and Operations to deliver solutions.
• Represent Barum & Dewar at customer meetings, exhibitions and industry events.
• Support strategic initiatives, marketing activity and market positioning.

Skills

Senior leadership

Technical sales

Strategic thinking

Negotiation

CRM & pipeline management

Stakeholder management

Presentation skills

Travel readiness

Driving licence

CRM software

Tools

CRM software

Job description

Barum & Dewar, part of Macfarlane Group PLC, is seeking a Sales Director to lead the commercial strategy across UK and international markets, leveraging an established portfolio while pursuing major new business opportunities.

Reporting to the Managing Director, you will shape growth, manage pricing and profitability, and collaborate with Design, Production and Operations to deliver technically led protective packaging solutions.