Performance Marketing Manager

JCB; Rocester; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

33 days’ holiday

Company pension

Onsite gym

In-house doctor

Dentist and visiting optician

ULEV car scheme

Rewards Hub discounts

Cycle to Work Scheme

Job summary

JCB in the United Kingdom is seeking a Performance Marketing Manager to drive online growth and brand visibility. You will lead the rollout and management of our dealer website programme, ensuring a high-quality digital experience across the global dealer network.

You will combine creativity with analytics to boost lead generation, improve conversion, and optimise paid and organic activity across channels. Collaborate with internal teams and external partners to shape our digital strategy and

Qualifications

• Experience in digital marketing, lead generation or marketing analytics.
• Strong ability to turn data into actionable improvements.
• Excellent communication and cross-team collaboration.

Responsibilities

• Define and implement digital tracking frameworks with internal teams and agencies.
• Analyse campaign performance across PPC, display, search and paid/organic social.
• Use data to continuously optimise campaigns and improve ROI.
• Monitor website performance with Google Analytics and report trends.
• Produce regular performance reports for stakeholders.
• Coordinate paid activity with on-site experience and SEO.
• Collaborate with marketing to align digital activity with business goals.
• Support and train global counterparts as the programme expands.
• Manage tags and tracking via GA4, GSC and GTM.
• Evolve paid media strategies for AI-driven search and GEO.

Skills

Digital marketing

Lead generation

Marketing analytics

Stakeholder collaboration

Communication

Tools

GA4

GSC

GTM

Salesforce

Lead management tools

Job description

Salary: Competitive Salary

Contract Type: Full Time

Working Pattern: Permanent

The Opportunity – Performance Marketing Manager

We’re looking for a skilled and motivated Performance Marketing Manager to play a key role in driving JCB’s online growth and brand visibility. In this role, you’ll lead the rollout and ongoing management of our dealer website programme, ensuring a consistent, high quality digital experience across our global dealer network. You’ll combine creativity with strong analytical skills to enhance lead generation, improve conversion performance, and optimise digital activity across multiple channels. Working closely with internal teams and external partners, you’ll help shape the future of JCB’s digital strategy while delivering measurable results against business objectives.

What does this role involve day to day?

• Defining and implementing digital tracking frameworks, working with internal teams and agencies
• Analysing campaign performance across channels, including PPC, display, search and paid/organic social
• Using data and insights to continuously optimise campaigns and improve ROI
• Monitoring website performance using tools such as Google Analytics and reporting on trends and lead acquisition
• Producing weekly, monthly and quarterly performance reports for stakeholders
• Working closely with website and organic teams to ensure alignment between paid activity, on-site experience and SEO performance, driving a cohesive and integrated digital strategy across all channels
• Collaborating with the wider marketing team to align digital activity with overall business goals
• Supporting and training global counterparts as the programme expands
• Managing tags and tracking via tools such as GA4, GSC and GTM
• Evolving paid media strategies to align with AI-driven search experiences, including Google Gemini and Generative Engine Optimisation (GEO), ensuring campaigns remain effective and visible across emerging search and discovery platforms

This will be suited to you if…

• You have experience in digital marketing, lead generation or marketing analytics
• You’re confident working with data, turning insights into actionable improvements
• You have strong knowledge of digital channels and performance marketing
• You’re experienced with tools such as Google Analytics (GA4), GSC and GTM
• You have experience using CRM systems such as Salesforce and lead management tools
• You bring strong analytical skills and attention to detail
• You’re a confident communicator, able to collaborate across teams and influence stakeholders
• You’re self‑motivated, organised and able to manage multiple priorities

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email [e-mail], and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.