Strategic Partnerships Lead

Wilson Grey; West Midlands; On-site; GBP 60,000 - 90,000; Full time

Job summary

Wilson Grey in the Midlands is seeking a Strategic Partnerships Lead to own regional growth in a scaling healthcare tech company. This hands-on, customer-facing role focuses on building GP partnerships, running in-person meetings, demos, and guiding adoption with senior stakeholders.

You’ll drive a regional pipeline, open doors in a fast-growth market, and influence product and GTM strategy with leadership.

Qualifications

• Experience in B2B sales, ideally healthcare or SaaS or another relationship-led market
• Understanding GP practice workflows and end-user needs
• Comfortable building pipeline and creating momentum without heavy structure
• Able to own a defined territory and be out in the field
• Confident running in-person meetings and group discussions
• Able to read the room, adapt your approach and overcome objections
• Credible with senior stakeholders and operational teams
• Personable, warm and commercially sharp

Responsibilities

• Build a strong local pipeline through outreach, relationships and regional presence
• Become a trusted and credible partner to GP practices and their stakeholders
• Run in-person meetings, demos and group discussions with prospective customers
• Identify key influencers and champions, building support for adoption
• Guide practices through evaluation and adoption decisions, addressing objections around implementation and timing
• Communicate the practical and financial value of the product
• Surface regional insight and customer feedback to help shape product and commercial strategy
• Help establish repeatable regional growth patterns as the business scales

Job description

Strategic Partnerships Lead - Midlands

opportunity with a scaling healthcare technology company bringing a more modern, intuitive product to a relationship-led market.

You’ll be joining a business taking a fresh, product-led approach in a market where customers are used to older, more traditional ways of working. The product is already live, delivering real value, and the company is now scaling quickly as demand accelerates.

This is a hands-on, customer-facing commercial role with real regional ownership. You’ll build relationships with GP practices, run in-person conversations, and help clinical and operational stakeholders understand the value of a better way of working.

You'll understand the challenges facing GP practices and the people working in them, with the ability to engage end users and build support among those who influence decisions.

You’re comfortable in front of groups, able to read a room, handle objections in real time, and bring people with you. You know how to run a structured sales process, but can adapt your approach to different customers and situations. Importantly, you know how to turn interest and enthusiasm into commitment.

You’re credible with senior stakeholders, but not corporate. Warm, personable, and commercially sharp, you build trust quickly and represent a modern, forward-thinking business.

This is a high-growth environment. The market is moving quickly, and the business expects to scale at pace. Success here comes from energy, ownership, and the ability to build relationships across a region, not just closing individual deals.

We’re less interested in traditional, process-heavy enterprise sales backgrounds, and more interested in people who enjoy hands-on selling, opening doors and building momentum. Experience in a startup or scale-up would be an advantage.

About the role

• Build a strong local pipeline through outreach, relationships and regional presence
• Become a trusted and credible partner to GP practices and their stakeholders
• Run in-person meetings, demos and group discussions with prospective customer
• Identify key influencers and champions, building support for adoption
• Guide practices through evaluation and adoption decisions, addressing objections around implementation and timing
• Communicate the practical and financial value of the product
• Surface regional insight and customer feedback to help shape product and commercial strategy
• Help establish repeatable regional growth patterns as the business scales

About you

• Experience in B2B sales, ideally within healthcare, SaaS or another relationship-led market
• An understanding of GP practice workflows, challenges and end-user needs
• Comfortable building pipeline and creating momentum without heavy structure
• Happy owning a defined territory and being out in the field
• Confident running in-person meetings and group discussions
• Able to read the room, adapt your approach and overcome objections
• Credible with senior stakeholders and operational teams
• Personable, warm and commercially sharp
• Able to understand complex software and explain its practical and commercial value in straightforward terms
• Structured enough to manage a sales process without becoming rigid
• Resilient, self-directed and high ownership
• Experience working with ICBs or navigating NHS stakeholder relationships would be advantageous

On offer

• Commission in the range of £60k (uncapped commission)
• Full ownership of a defined region
• Direct access to leadership
• Influence over go-to-market approach
• High-impact role at a critical growth stage
• Regional flexibility with central team support