Strategic Partnerships Activation Manager

Birmingham City Football Club; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Matchday Tickets

Blues family

Job summary

Birmingham City Football Club is seeking a driven Partnerships Activations Manager to lead activation and rights delivery for key partners. You will collaborate with Finance, Brand & Marketing, Media, and football teams to deliver integrated campaigns that maximise value.

You will develop creative activation plans, manage day-to-day partner accounts, and identify opportunities to elevate partner visibility, while coordinating cross-departmental efforts for successful matchday activations.

Qualifications

• Experience in a commercial or partnerships role, ideally within sport or entertainment.
• Experience managing partner accounts in a fast-paced environment.
• Strong understanding of sponsorship activation and rights delivery

Responsibilities

• Manage day-to-day rights delivery for key partner accounts, including contract management and activation planning.
• Develop creative activation plans and integrated campaigns to maximise sponsorship value.
• Work closely with Brand, Marketing and Media teams to deliver impactful partner campaigns.
• Support matchday and event activations to ensure seamless delivery.
• Identify opportunities to enhance partnerships and unlock additional value.
• Proactively communicate performance updates and strategic recommendations.

Skills

Negotiation

Relationship-building

Strategic thinking

Communication

Brand alignment

Education

Bachelor's degree in Business/Marketing/Sports Management

Job description

Birmingham City Football Club is seeking a driven Partnerships Activations Manager to lead activation and rights delivery for key partners. You will collaborate with Finance, Brand & Marketing, Media, and football teams to deliver integrated campaigns that maximise value.

You will develop creative activation plans, manage day-to-day partner accounts, and identify opportunities to elevate partner visibility, while coordinating cross-departmental efforts for successful matchday activations.