Sports Partnerships Activation Lead

Birmingham City FC; Birmingham; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Matchday Tickets

Blues Store Discount

Life Assurance

Pension Scheme

Eye Care Voucher

Cycle to Work Scheme

Help@Hand 24/7 GP access

Job summary

Birmingham City Football Club is seeking a driven Partnerships Activations Manager to join our Commercial team. You will manage and activate key partner accounts, ensuring rights delivery and creating innovative, measurable campaigns that align with the Club’s strategy.

Reporting to the Senior Partnerships Manager – Activations, you will work with Finance, Brand & Marketing, Media and both Men’s and Women’s teams to maximise value, support budgets and deliver outstanding partner experiences on

Qualifications

• Bachelor's degree in Business, Marketing, Sports Management or a related field is required.
• Experience in commercial or partnerships roles, ideally in sport or entertainment.
• Experience managing partner accounts and sponsorship activation.

Responsibilities

• Deliver long-term partnership strategy and drive activation plans.
• Manage day-to-day rights delivery for key partner accounts and contracts.
• Maintain rights utilisation trackers and provide end-of-season reports.
• Identify opportunities to maximise value and unlock additional partnerships.
• Support budget management with tracking of partner-related expenditure.
• Coordinate with Brand, Marketing, Media and football teams to align objectives.

Skills

Negotiation

Communication

Relationship-building

Strategic thinking

Commercial acumen

Marketing integration

Football knowledge

Education

Bachelor's degree in Business, Marketing, Sports Management

Job description

Birmingham City Football Club is seeking a driven Partnerships Activations Manager to join our Commercial team. You will manage and activate key partner accounts, ensuring rights delivery and creating innovative, measurable campaigns that align with the Club’s strategy.

Reporting to the Senior Partnerships Manager – Activations, you will work with Finance, Brand & Marketing, Media and both Men’s and Women’s teams to maximise value, support budgets and deliver outstanding partner experiences on