Strategic Off-Trade Sales Controller - Retail & E-Com

Fortitude Drinks UK; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

Fortitude Drinks UK is seeking a Sales Controller to lead off-trade sales across major retailers and e-commerce. You will provide commercial leadership, develop strategic account plans, drive growth, and manage NAMs, aligning with brand and mission.

You will own forecasting, budgeting, and performance reviews; lead negotiations, oversee stock planning, and deliver monthly reviews. Travel to customer sites and London/Middlesbrough offices is required; ideal candidate has strong FMCG background

Qualifications

• Demonstrable success in a senior National Account Management or Key Account Management role.
• Strong commercial acumen with proven sales growth and profitability delivery.
• Excellent negotiation, influencing and relationship management skills.
• Experience developing and implementing strategic account plans.
• Analytical and data interpretation skills with actionable insight delivery.
• Excellent communication, presentation and interpersonal skills.
• Organisational and time management abilities with multiple priorities.
• Self-motivated, results-driven, able to work independently.

Responsibilities

• Lead leadership, guidance and support to National Account Managers to deliver sales objectives.
• Drive annual sales, profit and expenditure targets across all accounts.
• Develop and maintain relationships with key internal stakeholders.
• Collaborate with Fortitude Spirits Group departments as required.
• Recruit onboarding training and development of new employees and graduates.
• Develop policies, procedures and continuous improvement initiatives.
• Develop and execute strategic account plans for key customers and retail partners.
• Achieve agreed sales and growth targets across the customer portfolio.
• Build and maintain relationships with senior decision-makers in major accounts.
• Monitor performance, identify risks and implement proactive actions.
• Lead commercial negotiations including pricing and promotions.
• Manage direct-report NAMs with clear objectives and development plans.
• Ensure budgets and expenditure targets are met; manage forecasting and stock planning.
• Oversee product launches and own-label contracts with customer satisfaction.
• Deliver regular internal reporting including monthly business reviews.

Skills

National Account Mgmt

Strategic account plans

Negotiation

Relationship management

Data interpretation

Communication skills

Time management

Self-motivation

Team leadership

Retail & e-commerce

Job description

Fortitude Drinks UK is seeking a Sales Controller to lead off-trade sales across major retailers and e-commerce. You will provide commercial leadership, develop strategic account plans, drive growth, and manage NAMs, aligning with brand and mission.

You will own forecasting, budgeting, and performance reviews; lead negotiations, oversee stock planning, and deliver monthly reviews. Travel to customer sites and London/Middlesbrough offices is required; ideal candidate has strong FMCG background