Strategic Marketing Lead – Multi-Brand Auto

William Morgan Group; Northampton; Presencial; GBP 43.000 - 45.000; Jornada completa

Descripción de la vacante

William Morgan Group in Northampton is seeking an experienced Marketing Manager to lead the marketing strategy across BMW, MINI, BMW Motorrad, Chery and INEOS Automotive. Based at the Northampton office, you will own multi-brand campaigns, develop the team and drive measurable growth in vehicle sales, aftersales revenue and customer engagement.

You will shape integrated plans, manage budgets, optimise digital performance and build strong relationships with manufacturer partners to maximise ROI

Formación

• Proven experience in a marketing leadership role within multi-brand environments.
• Strong understanding of automotive retail and lead generation.
• Experience managing manufacturer marketing programmes.
• Solid SEO knowledge and GEO strategies, incl. AI trends.
• Experience with multi-channel campaigns across digital, CRM, email, social, events.
• Data-driven approach to analysis, ROI, and KPI reporting.
• Budget forecasting and campaign efficiency improvements.
• People management and stakeholder collaboration skills.
• Familiarity with GDPR and FCA financial promotions compliance.

Responsabilidades

• Lead the marketing strategy and integrated plans across group franchises.
• Plan and deliver multi-channel campaigns on time and within budget.
• Drive digital performance across SEO, GEO, paid media, websites, CRM, email, social media.
• Generate quality leads and support vehicle sales and aftersales.
• Analyse KPIs and optimise ROI; reduce CAC.
• Oversee budgeting, forecasting and expenditure.
• Lead and develop the marketing team.
• Build relationships with manufacturer partners.
• Collaborate with sales, aftersales and other stakeholders.
• Improve processes, tools and automation.

Conocimientos

Marketing leadership

Multi-brand marketing

SEO

GEO

CRM

Email marketing

Budget management

Team leadership

Stakeholder management

Analytics tools

GDPR compliance

Brand partnerships

Marketing automation

Herramientas

CRM software

Marketing reporting tools

Descripción del empleo

William Morgan Group in Northampton is seeking an experienced Marketing Manager to lead the marketing strategy across BMW, MINI, BMW Motorrad, Chery and INEOS Automotive. Based at the Northampton office, you will own multi-brand campaigns, develop the team and drive measurable growth in vehicle sales, aftersales revenue and customer engagement.

You will shape integrated plans, manage budgets, optimise digital performance and build strong relationships with manufacturer partners to maximise ROI