Group Marketing Leader: Multi-Brand Growth & Digital

Alliance Automotive Group; Birmingham; On-site; GBP 90,000 - 120,000; Full time

Job summary

Alliance Automotive Group is seeking a highly experienced Group Marketing Manager to lead a large, multi-brand marketing function across UK subsidiaries. You will direct a diverse team, drive integrated marketing strategies for B2B and B2C channels, and oversee private label and sponsorship initiatives including motorsport.

The role requires strategic leadership, cross-functional collaboration with commercial teams, and a track record of delivering growth through multi-channel campaigns in a

Qualifications

• Proven track record leading large marketing teams (circa 25 people) and owning whole marketing functions.
• Experience across multiple business units, brands and selling channels (B2B, B2C, retail, distribution).
• Extensive digital marketing expertise across platforms and channels.

Responsibilities

• Lead and manage the full marketing function across multiple brands and channels.
• Develop and execute integrated marketing strategies aligned with business objectives.
• Oversee private label marketing, sponsorships and motorsport partnerships to boost brand visibility.

Skills

Team leadership

Marketing strategy

Multi-brand marketing

Digital marketing

Sponsorship/ sports marketing

Education

Degree in Marketing/Business or related field

Job description

Alliance Automotive Group is seeking a highly experienced Group Marketing Manager to lead a large, multi-brand marketing function across UK subsidiaries. You will direct a diverse team, drive integrated marketing strategies for B2B and B2C channels, and oversee private label and sponsorship initiatives including motorsport.

The role requires strategic leadership, cross-functional collaboration with commercial teams, and a track record of delivering growth through multi-channel campaigns in a