Performance-Driven Marketing Manager - Automotive

Wilsons Group; Epsom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Wilsons Automobiles and Coachworks Limited is seeking an experienced Marketing Manager to lead the marketing activity across our multi-franchise automotive business in Epsom. This hands-on role focuses on delivering qualified leads, improving digital performance, and strengthening the Wilsons brand.

You will manage campaigns across Google and Meta, oversee websites and social media, monitor ROI and CPL, and support sales across vehicle lines.

Qualifications

• At least four years' experience in performance-driven marketing.
• Strong digital and analytical skills with commercial awareness.

Responsibilities

• Develop and deliver lead-generation campaigns across Google, Meta and other digital channels.
• Manage and improve Wilsons Epsom websites and online assets.
• Take ownership of Wilsons' social media, creating engaging content and expanding reach.
• Use social media to strengthen the brand and generate enquiries.
• Manage marketing budgets and monitor ROI, cost per lead and conversions.
• Support car sales, van sales and aftersales campaigns.
• Oversee third-party platforms and manufacturer marketing activity.
• Ensure FCA-compliant finance promotions and marketing communications.
• Monitor online reputation and overall brand presence.
• Lead and develop the Marketing team.

Skills

Lead generation

Digital marketing

Analytics

Brand development

Social media management

Tools

Google Ads

Meta Ads

Web analytics tools

Job description

Wilsons Automobiles and Coachworks Limited is seeking an experienced Marketing Manager to lead the marketing activity across our multi-franchise automotive business in Epsom. This hands-on role focuses on delivering qualified leads, improving digital performance, and strengthening the Wilsons brand.

You will manage campaigns across Google and Meta, oversee websites and social media, monitor ROI and CPL, and support sales across vehicle lines.