Strategic Marketing Lead (B2B/B2C) & E-Commerce

People Marketing Fashion Recruitment; Exeter; On-site; GBP 42,000 - 64,000; Full time

Job summary

People Marketing Fashion Recruitment is seeking an experienced Marketing Manager to drive planning and delivery of marketing activity across B2B, B2G and B2C channels, strengthening the brand, supporting growth and customer engagement.

This broad, hands-on role combines strategic planning, digital marketing, content, communications, promotions, e-commerce, events and team leadership for a specialist apparel & accessories brand. An interest in outdoors would be advantageous.

Qualifications

• Proven experience in a Marketing Manager or similar role.
• Strong understanding of B2B, B2C and digital marketing.
• Commercially focused with ability to drive brand awareness and sales.
• Experience across PPC, SEO, email marketing and e-commerce.
• Strong content, creative and campaign management skills.
• Experience managing events, trade shows, promotions and product launches.
• Excellent project management and organisational skills.
• Confident working collaboratively across Sales, Design and Production.
• Previous experience leading or developing a marketing team.
• Hands-on approach with attention to detail.

Responsibilities

• Develop and manage the overall marketing plan and strategy across the business.
• Plan and deliver retail and trade promotions, including promotional products and sales communications.
• Prepare marketing materials, launch plans and strategies for new products and ranges.
• Manage planning, booking and delivery of trade shows, events and brand activities.
• Oversee creative content development and management of third-party creators.
• Manage paid advertising through PPC agencies and ongoing SEO development.
• Lead email marketing campaigns, automation and optimisation.
• Manage retail and corporate websites to maximise traffic and conversions.
• Oversee sourcing and production of marketing materials to support brand development.
• Generate new marketing ideas to increase brand awareness and sales.
• Lead, support and develop the marketing team with recruitment and training.

Skills

Marketing strategy

Digital marketing

Content management

Team leadership

B2B/B2C marketing

Campaign management

Tools

Google Analytics

SEO tools

PPC platforms

CRM systems

Job description

People Marketing Fashion Recruitment is seeking an experienced Marketing Manager to drive planning and delivery of marketing activity across B2B, B2G and B2C channels, strengthening the brand, supporting growth and customer engagement.

This broad, hands-on role combines strategic planning, digital marketing, content, communications, promotions, e-commerce, events and team leadership for a specialist apparel & accessories brand. An interest in outdoors would be advantageous.