Marketing Manager: Growth & Brand (B2B/B2C, Digital)

People Marketing Fashion Recruitment; Exeter; On-site; GBP 55,000 - 85,000; Full time

Job summary

People Marketing Fashion Recruitment is seeking an experienced Marketing Manager to drive comprehensive marketing activity for an outdoor performance apparel & accessories brand. You will lead strategic planning, digital marketing, content, sales communications and events to strengthen brand, grow commercial revenue and enhance customer engagement.

The role combines hands-on implementation with team leadership, across B2B, B2G and B2C channels, and a strong emphasis on PPC, SEO, email marketing

Qualifications

• Experience as Marketing Manager or similar role.
• Strong understanding of B2B, B2C and digital marketing.
• Creative, proactive and commercially minded with a hands-on approach.
• Excellent communication skills and strong attention to detail.

Responsibilities

• Develop and manage the overall marketing plan and strategy across the business.
• Plan and deliver retail and trade promotions, including promotional products and sales communications.
• Prepare marketing materials, launch plans and strategies for new products and ranges.
• Manage planning, booking and delivery of trade shows, events and brand activities with Sales, Design and Production.
• Oversee creative content development and management of third-party content creators.
• Manage paid advertising with external PPC agencies and SEO development.
• Lead email marketing campaigns, automation and optimisation.
• Manage retail and corporate websites to maximise traffic, conversion and NPS.
• Oversee sourcing and production of marketing materials to support brand development.
• Generate new marketing ideas and opportunities to increase brand awareness and sales.
• Lead, support and develop the marketing team, including recruitment and performance management.

Skills

Brand management

Digital marketing

Content & campaigns

PPC & SEO

Email marketing

E-commerce

Events & trade shows

Project management

Job description

People Marketing Fashion Recruitment is seeking an experienced Marketing Manager to drive comprehensive marketing activity for an outdoor performance apparel & accessories brand. You will lead strategic planning, digital marketing, content, sales communications and events to strengthen brand, grow commercial revenue and enhance customer engagement.

The role combines hands-on implementation with team leadership, across B2B, B2G and B2C channels, and a strong emphasis on PPC, SEO, email marketing