Head of Marketing

MET Marketing; Leeds; On-site; GBP 60,000 - 85,000; Full time

Job summary

MET Marketing is seeking a senior, brand-led marketer to shape a product-focused B2C brand across online and offline channels. You will own the strategy, lead campaigns, and manage a brand portfolio with budget to develop further, in a Yorkshire-based setting.

You will bring a strong background in strategic brand marketing, be hands-on, and able to drive growth across trade, retail and e-commerce while leading a team.

Qualifications

• Brand-led marketer with strong B2C experience in consumer brands.
• Strategic thinker who can translate strategy into hands-on execution.
• Experience building brands across on- and offline channels, including e-commerce.

Responsibilities

• Manage multiple brands and e-commerce businesses.
• Own the annual marketing plan and overall strategy.
• Deliver growth across your brands.
• Grow brand awareness through well-developed campaigns.

Skills

Brand marketing

B2C

Strategic thinking

Hands-on execution

E-commerce

Team leadership

Job description

We are looking for a senior, brand led marketer who is excited about building and putting their stamp on a role. A secret Yorkshire success story, our client has an outstanding presence and reach in their market but brand recognition is now an area of real focus. Whilst this role will have a strong focus on their B2C digital channels you will be responsible for the brand across all touch points within trade and retail.

You will bring with you a strong background in strategic brand marketing, with an ability to take this forward and execute campaigns. Yes strong on strategy but also be able to get into the detail and be hands on. You will know how to build a brand on and off-line and this will be a product focused brand in the B2C space. There is a team to manage and budget to develop this further. Ideal background is someone from consumer durables, fashion or home.

About You:

• Brand led marketer with experience across B2C
• Strong strategically with the ability to be hands on
• Can cut through and really pull out the messaging and content that is right for each brand
• Understanding of building brands within e-commerce
• Ability to work in a fast paced environment, where there is not always someone else to do things. Must be able to get stuck in.

What You'll Be Doing:

• Managing multiple brands and e-commerce businesses
• Own the annual marketing plan and overall strategy
• Deliver growth across your brands
• Focus on growing brand awareness through well developed and executed campaigns

Where You'll Be Based:

Your office will be commutable from Leeds, Harrogate, Bradford, York, Wakefield, Yorkshire