Strategic Influencer & Branded Content Leader

PMG Digital Company; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus program

Professional development

Generous time off

Parental leave

Healthcare (medical, dental, vision)

AI tools and training

Job summary

PMG is seeking an Influencer & Branded Content Senior Manager in London to lead high-impact creator programs across clients. You will collaborate with talent agencies, media strategists, and content teams to translate cultural relevance into measurable business results, while building scalable best practices and strong partner relationships.

You will guide strategy, execution, and measurement, advancing PMG’s influencer offerings and ensuring excellence across planning, contracting, content

Qualifications

• 6+ years in Influencer & Branded Content, including leadership experience.
• Bachelor’s degree or equivalent work experience.

Responsibilities

• Lead full-scale influencer campaigns from brief to delivery, incl. strategy, talent, partnerships, content approvals, and reporting.
• Oversee campaign strategy and execution with cross-functional teams to meet objectives and brand standards.
• Mentor and develop a team, including workload planning, coaching, and performance management.

Skills

Influencer marketing

Leadership

Strategy development

Data-driven decision making

Contract negotiations

Education

Bachelor’s degree or equivalent

Tools

Influencer platforms

Job description

PMG is seeking an Influencer & Branded Content Senior Manager in London to lead high-impact creator programs across clients. You will collaborate with talent agencies, media strategists, and content teams to translate cultural relevance into measurable business results, while building scalable best practices and strong partner relationships.

You will guide strategy, execution, and measurement, advancing PMG’s influencer offerings and ensuring excellence across planning, contracting, content