Senior Influencer & Branded Content Strategist

Influship; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare (geography-based)

Job summary

PMG is seeking a driven influencer marketing lead to shape strategy, scale creator programs, and drive measurable results across social and digital platforms.

You will identify influencers, oversee branded content, and partner with brands to ensure campaigns align with business goals. The role emphasizes leadership, mentorship, and staying ahead of industry trends in a dynamic, data-driven environment.

Qualifications

• Experience in Influencer & Branded Content, with a bachelor’s degree or equivalent work experience.
• Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
• Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
• Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
• Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
• Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
• Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.
• Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

• Lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives.
• Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
• Oversee the creation and delivery of branded content, including overseeing the adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
• Support the Senior Overseer in analyzing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
• Stay up-to-date with the latest industry trends, emerging platforms, and best practices in influencer marketing, and share relevant insights with the team.
• Support mentoring and guiding Associate-level team members, providing support and sharing knowledge to help them grow in their roles.
• The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities

Skills

Influencer Marketing

Content Strategy

Campaign Management

Presentation Skills

Relationship Management

Negotiation

Project Management

Data-Driven Decision Making

Industry Trends

Leadership

Education

Bachelor's degree or equivalent

Tools

Influencer management dashboards

Social media platforms

Job description

PMG is seeking a driven influencer marketing lead to shape strategy, scale creator programs, and drive measurable results across social and digital platforms.

You will identify influencers, oversee branded content, and partner with brands to ensure campaigns align with business goals. The role emphasizes leadership, mentorship, and staying ahead of industry trends in a dynamic, data-driven environment.