Senior Influencer & Branded Content Lead

PMG; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Bonus program

Professional development

Healthcare

Parental leave

Retirement benefits

AI tools & training

Job summary

PMG, a global independent platform company, is seeking an Influencer & Branded Content Senior Manager in London to lead high-impact creator strategies for clients. You will collaborate with creators, agencies, and cross-functional teams to connect cultural relevance with business goals, while developing scalable practices and strong talent relationships.

You will guide strategy, execution, and measurement, ensuring excellent client service and innovative program development across social,

Qualifications

• 6+ years of experience in Influencer & Branded Content, including 3+ years of leadership experience.
• Bachelor’s degree or equivalent work experience.
• Strong expertise in content creation and influencer marketing strategy.

Responsibilities

• Lead full-scale influencer and branded content campaigns from brief to delivery, including strategy development, talent identification, negotiations, partnerships, content approvals, and reporting.
• Oversee campaign strategy and execution aligned with brand standards and client objectives.
• Mentor and develop a team, managing workload, coaching, and performance.
• Develop scalable frameworks, best practices, and measurement approaches with the Director of Influencer & Branded Content.
• Serve as a senior subject matter expert in influencer marketing and branded content for client conversations and new business opportunities.
• Communicate strategic plans and results to clients via calls, emails, and meetings.
• Drive innovative influencer programs with cross-functional teams to meet marketing objectives.
• Contribute to new business efforts with RFPs, pitches, and influencer research.
• Build relationships with creators, talent agencies, publishers, and platform partners to access talent and opportunities.
• Maintain platform fluency across established and emerging social channels.
• Track influencer marketing trends and distill into practical strategies.
• Apply measurement frameworks to evaluate performance and translate results into client recommendations.
• Provide strategic oversight across planning, contracting, content approvals, reporting, and compliance.
• Collaborate with senior leaders to improve team processes and resource planning.
• Leverage AI and technology to improve quality and efficiency of work.

Skills

Influencer marketing

Branding strategy

Leadership

Communication

Content creation

Education

Bachelor's degree

Tools

Influencer dashboards

Job description

PMG, a global independent platform company, is seeking an Influencer & Branded Content Senior Manager in London to lead high-impact creator strategies for clients. You will collaborate with creators, agencies, and cross-functional teams to connect cultural relevance with business goals, while developing scalable practices and strong talent relationships.

You will guide strategy, execution, and measurement, ensuring excellent client service and innovative program development across social,