Influencer & Branded Content Lead

PMG; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

PMG is seeking an experienced influencer marketing professional to lead high-impact creator campaigns in London. You will align influencers with client objectives, oversee branded content, and analyze performance to extract actionable insights for future work.

You’ll collaborate across creators, talent agencies, media strategists, and brand partners to scale PMG’s influencer program with standards for authenticity and impact.

Qualifications

• Experience in Influencer & Branded Content with a bachelor’s degree or equivalent work experience.
• Expertise in content creation and influencer marketing strategy driving partnerships.
• Experience in contract review and proposal development for collaborations.

Responsibilities

• Lead identification and selection of influencers aligned with campaign goals.
• Develop and execute comprehensive influencer campaigns with internal teams and clients.
• Oversee creation and delivery of branded content following brand guidelines.
• Analyze campaign performance and provide strategic recommendations.
• Stay ahead of industry trends and share insights with the team.
• Mentor Associate-level team members to grow their capabilities.
• Focus on Influencer & Branded Content while supporting other channels as needed.

Skills

Influencer marketing

Campaign strategy

Content creation

Contract negotiation

Analytics & reporting

Stakeholder mgmt

Presentation skills

Relationship building

Communication

Education

Bachelor’s degree or equivalent

Tools

Influencer dashboards

Social media platforms

Job description

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You’ll Be Working With

At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.

You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences.

You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them.

If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.

What You Will Do

• Lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives.
• Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
• Oversee the creation and delivery of branded content, including overseeing the adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
• Support the Senior Overseer in analyzing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
• Stay up-to-date with the latest industry trends, emerging platforms, and best practices in influencer marketing, and share relevant insights with the team.
• Support mentoring and guiding Associate-level team members, providing support and sharing knowledge to help them grow in their roles.
• The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities

What You Will Bring

• Experience in Influencer & Branded Content, with a bachelor’s degree or equivalent work experience.
• Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
• Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
• Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
• Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
• Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
• Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.
• Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.