Strategic FMCG Category Manager | Growth & Partnerships

Bestway Wholesale Limited; Coventry; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Pension

22 days annual leave + buy extra days

Life Assurance

Private Medical

Onsite parking

Job summary

Bestway Wholesale Limited is seeking a Category Manager to drive category plans that maximise sales and profit for Bestway Foodservice and Caterers. The role covers ranging, pricing, strategy development and supplier management, with mentoring of Category Assistants.

You will lead category strategy, negotiate promotional income, manage ranges, and develop Own Brand balance to deliver a commercially sound portfolio. Strong analytical and stakeholder skills are essential.

Qualifications

• Significant experience in FMCG Wholesale or Foodservice sector (Buying, Sales or Category Management).
• Strong negotiator with ability to influence internal and external stakeholders.
• Experience creating and delivering Category Strategy and promotional plans.
• Numerate and capable of analysing performance and market data.
• Ability to build relationships and manage conflicts effectively.
• Problem solving and commitment to continuous improvement.

Responsibilities

• Ensure activities support the budget for sales, wholesale margin and cash profit.
• Maximise product availability across categories.
• Work with suppliers to generate Joint Business Plans.
• Manage stakeholder relationships effectively.
• Create and implement Category strategy and plans to meet financial targets.
• Negotiate income from suppliers for media/promotional support and initiatives.
• Ranging and pricing aligned with pricing policy and strategy.
• Plan and communicate requirements for seasonal events and initiatives.
• Range management and development including gap analysis and price proposition.
• Define Own Brand strategy to balance branded vs. own-brand products.
• Complete admin tasks for the Category accurately and on time.
• Analyse promotional effectiveness and forecasts for product categories.

Skills

FMCG experience

Negotiation

Stakeholder management

Category management

Data analysis

Relationship building

Problem solving

Tenacity

Job description

Bestway Wholesale Limited is seeking a Category Manager to drive category plans that maximise sales and profit for Bestway Foodservice and Caterers. The role covers ranging, pricing, strategy development and supplier management, with mentoring of Category Assistants.

You will lead category strategy, negotiate promotional income, manage ranges, and develop Own Brand balance to deliver a commercially sound portfolio. Strong analytical and stakeholder skills are essential.