Strategic FMCG Brand Manager

The Advocate Group; Wheatley; On-site; GBP 40,000 - 65,000; Part time

Job summary

The Advocate Group is partnering with an established FMCG business to appoint a Marketing Manager on a 6-month FTC. You will own a high-profile brand development project, translating insights into compelling propositions and marketing activity across communications, packaging, and digital channels.

You will combine strategic thinking with hands-on execution, leading brand launches, managing stakeholders, and shaping go-to-market plans to drive growth and retailer engagement.

Qualifications

• Strong background in Brand/Commercial/Trade Marketing within FMCG, with experience in consumer brand development.
• Proven experience leading brand launches, shaping brand strategy, developing consumer propositions, and delivering successful marketing initiatives.
• A creative, consumer-led marketer who can translate insights into engaging brand propositions and impactful campaigns.
• Strong commercial awareness, with an understanding of brand performance, P&L, and route-to-market strategies.
• Excellent project management and stakeholder engagement skills, with the ability to independently lead cross-functional initiatives through to execution.

Responsibilities

• Take ownership of an exciting consumer brand project, shaping its positioning, marketing strategy and commercial development.
• Use consumer and shopper insights to identify opportunities, strengthen the brand proposition and drive consumer engagement.
• Bring fresh, creative thinking to brand communications, packaging, digital marketing and activation to build a distinctive and engaging brand.
• Work closely with external creative agencies to develop compelling brand assets, campaigns and marketing initiatives.
• Develop and execute a clear go-to-market strategy, working alongside commercial teams to drive retail engagement and growth.
• Lead cross-functional project delivery, managing timelines, key milestones and stakeholders to ensure successful execution.
• Build strong relationships with senior stakeholders, confidently presenting recommendations, influencing decisions and driving projects forward.

Skills

Brand management

Marketing strategy

Consumer insights

Go-to-market

Stakeholder management

Digital marketing

Job description

The Advocate Group is partnering with an established FMCG business to appoint a Marketing Manager on a 6-month FTC. You will own a high-profile brand development project, translating insights into compelling propositions and marketing activity across communications, packaging, and digital channels.

You will combine strategic thinking with hands-on execution, leading brand launches, managing stakeholders, and shaping go-to-market plans to drive growth and retailer engagement.