Brand Manager - Growth and Launch Lead (6-Month FTC)

Confidential; England; Vor Ort; GBP 65.000 - 111.000; Vollzeit

Zusammenfassung

The Advocate Group is partnering with a well-established FMCG business to recruit a Marketing Manager for a high-profile brand development project on a 6-month FTC. This role demands strategic brand thinking with hands-on execution, translating insights into compelling propositions and impactful campaigns.

You will own the go-to-market strategy, work with commercial teams to drive retail engagement, and lead cross-functional delivery while coordinating with external agencies.

Qualifikationen

• Experience leading consumer brand development in FMCG.
• Track record launching brand initiatives and campaigns.
• Able to translate consumer insights into propositions and activations.

Aufgaben

• Own brand project positioning, marketing strategy and commercial development.
• Utilise consumer and shopper insights to strengthen the brand proposition and drive engagement.
• Lead brand communications across packaging, digital marketing and activation.
• Collaborate with external agencies to develop assets and campaigns.
• Develop and execute go-to-market strategies with commercial teams to drive retail growth.
• Oversee cross-functional delivery, timelines and milestones for on-time launch.
• Present recommendations to senior stakeholders and move projects forward.

Kenntnisse

Brand Management

Commercial Marketing

Go-to-Market

Project Management

Jobbeschreibung

The Advocate Group is partnering with a well-established FMCG business to recruit a Marketing Manager for a high-profile brand development project on a 6-month FTC. This role demands strategic brand thinking with hands-on execution, translating insights into compelling propositions and impactful campaigns.

You will own the go-to-market strategy, work with commercial teams to drive retail engagement, and lead cross-functional delivery while coordinating with external agencies.