Marketing Manager - FTC

Confidential; England; On-site; GBP 65,000 - 111,000; Full time

Job summary

The Advocate Group is partnering with a well-established FMCG business to recruit a Marketing Manager for a high-profile brand development project on a 6-month FTC. This role demands strategic brand thinking with hands-on execution, translating insights into compelling propositions and impactful campaigns.

You will own the go-to-market strategy, work with commercial teams to drive retail engagement, and lead cross-functional delivery while coordinating with external agencies.

Qualifications

• Experience leading consumer brand development in FMCG.
• Track record launching brand initiatives and campaigns.
• Able to translate consumer insights into propositions and activations.

Responsibilities

• Own brand project positioning, marketing strategy and commercial development.
• Utilise consumer and shopper insights to strengthen the brand proposition and drive engagement.
• Lead brand communications across packaging, digital marketing and activation.
• Collaborate with external agencies to develop assets and campaigns.
• Develop and execute go-to-market strategies with commercial teams to drive retail growth.
• Oversee cross-functional delivery, timelines and milestones for on-time launch.
• Present recommendations to senior stakeholders and move projects forward.

Skills

Brand Management

Commercial Marketing

Go-to-Market

Project Management

Job description

Marketing Manager

6-Month FTC / Interim (Day Rate Considered)

Immediate or short-notice availability is highly desirable.

Are you a creative, commercially minded Marketing professional who loves bringing consumer brands to life?

The Advocate Group is excited to be partnering with an established FMCG business looking for an experienced Marketing Manager to take ownership of a high-profile brand development project.

This is an exciting opportunity to shape the next chapter of a consumer brand, bringing fresh thinking, creativity, and commercial expertise to strengthen its positioning and drive growth.

We're looking for someone who combines strategic brand thinking with hands-on execution, turning consumer insights into compelling brand propositions and impactful marketing activity.

Key Responsibilities

• Take ownership of an exciting consumer brand project, shaping its positioning, marketing strategy and commercial development.
• Use consumer and shopper insights to identify opportunities, strengthen the brand proposition and drive consumer engagement.
• Bring fresh, creative thinking to brand communications, packaging, digital marketing and activation to build a distinctive and engaging brand.
• Work closely with external creative agencies to develop compelling brand assets, campaigns and marketing initiatives.
• Develop and execute a clear go-to-market strategy, working alongside commercial teams to drive retail engagement and growth.
• Lead cross-functional project delivery, managing timelines, key milestones and stakeholders to ensure successful execution.
• Build strong relationships with senior stakeholders, confidently presenting recommendations, influencing decisions and driving projects forward.

About You

• Strong background in Brand/Commercial/Tade Marketing within FMCG, with experience in consumer brand development.
• Proven experience leading brand launches, shaping brand strategy, developing consumer propositions, and delivering successful marketing initiatives.
• A creative, consumer-led marketer who can translate insights into engaging brand propositions and impactful campaigns.
• Strong commercial awareness, with an understanding of brand performance, P&L, and route-to-market strategies.
• Excellent project management and stakeholder engagement skills, with the ability to independently lead cross-functional initiatives through to execution.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.