Marketing Manager

Advocate Group; Oxford; On-site; GBP 50,000 - 70,000; Full time

Job summary

The Advocate Group is partnering with an established FMCG business to recruit an experienced Marketing Manager to take ownership of a high-profile brand development project. This role blends strategic brand thinking with hands-on execution, turning consumer insights into compelling brand propositions and impactful marketing activity.

You will work with external agencies to develop assets, drive a go-to-market strategy and collaborate with commercial teams to grow retail engagement and brand

Qualifications

• Experience in FMCG brand development.
• Proven record of leading launches and campaigns.
• Ability to translate insights into propositions and campaigns.
• Strong commercial awareness including brand performance and route-to-market.
• Excellent project management and stakeholder engagement.

Responsibilities

• Take ownership of a consumer brand project, shaping positioning, marketing strategy and commercial development.
• Use consumer and shopper insights to identify opportunities and drive engagement.
• Bring creative thinking to brand communications, packaging, digital marketing and activation.
• Collaborate with external agencies to develop brand assets and campaigns.
• Develop and execute a clear go-to-market strategy with commercial teams to drive retail growth.
• Lead cross-functional delivery, managing timelines and milestones.
• Build relationships with senior stakeholders and present recommendations.

Skills

Brand marketing

Commercial marketing

Trade marketing

Consumer insights

Job description

Immediate or short-notice availability is highly desirable.

Are you a creative, commercially minded Marketing professional who loves bringing consumer brands to life?

The Advocate Group is excited to be partnering with an established FMCG business looking for an experienced Marketing Manager to take ownership of a high-profile brand development project.

This is an exciting opportunity to shape the next chapter of an exciting consumer brand, bringing fresh thinking, creativity and commercial expertise to strengthen its positioning and drive growth.

We're looking for someone who combines strategic brand thinking with hands‑on execution, turning consumer insights into compelling brand propositions and impactful marketing activity.

Key Responsibilities:

• Take ownership of an exciting consumer brand project, shaping its positioning, marketing strategy and commercial development.
• Use consumer and shopper insights to identify opportunities, strengthen the brand proposition and drive consumer engagement.
• Bring fresh, creative thinking to brand communications, packaging, digital marketing and activation to build a distinctive and engaging brand.
• Work closely with external creative agencies to develop compelling brand assets, campaigns and marketing initiatives.
• Develop and execute a clear go-to-market strategy, working alongside commercial teams to drive retail engagement and growth.
• Lead cross‑functional project delivery, managing timelines, key milestones and stakeholders to ensure successful execution.
• Build strong relationships with senior stakeholders, confidently presenting recommendations, influencing decisions and driving projects forward.

About You:

• Strong background in Brand/Commercial/Tade Marketing within FMCG, with experience in consumer brand development.
• Proven experience leading brand launches, shaping brand strategy, developing consumer propositions, and delivering successful marketing initiatives.
• A creative, consumer‑led marketer who can translate insights into engaging brand propositions and impactful campaigns.
• Strong commercial awareness, with an understanding of brand performance, P&L, and route-to-market strategies.
• Excellent project management and stakeholder engagement skills, with the ability to independently lead cross‑functional initiatives through to execution.

If you're an experienced marketer who enjoys combining creativity, strategic thinking and commercial expertise to make a real impact, I'd love to hear from you!

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.