Strategic Field & Events Marketing Lead

Industrial Engineering Supplies Ltd; Glasgow; Hybrid; GBP 42,000 - 64,000; Full time

Job summary

IES is building a modern, measurable acquisition marketing engine, and events are a core demand channel. We’re looking for a Field & Events Marketing Manager to own our events programme end to end: expositions, conferences and owned events.

This role moves beyond logistics; you’ll set objectives, capture leads, measure ROI and pipeline impact, and transform events into a measurable source of qualified opportunities for our B2B growth agenda.

Qualifications

• Demonstrable experience running owned events not only expos and trade shows.
• Data-literate and outcome-focused: a track record of setting objectives, capturing leads, and measuring and reporting on event ROI and pipeline contribution.
• Solid experience in B2B field or events marketing, ideally in a considered, multi-stakeholder environment.
• Strong project and stakeholder management.
• Excellent organisation and attention to detail, with the commercial mindset to prioritise events that drive pipeline.
• A collaborative, self-starting approach.

Responsibilities

• Own the end-to-end events calendar (expos, conferences and owned events) from planning through delivery to follow-up and reporting.
• Set clear objectives, target audiences and success metrics for every event before it runs, and report on outcomes afterwards.
• Build and run owned events that deepen relationships with target accounts and generate quality pipeline.
• Own lead capture and handover for every event, working with RevOps to ensure leads are tracked, tagged and passed to sales within the agreed SLA.
• Report on event performance and ROI (leads, meetings, pipeline contribution and cost per outcome) feeding results into the wider marketing dashboard.
• Manage event logistics end to end: venues, suppliers, stands, budgets, collateral, and on-the-day delivery.
• Collaborate across the team; with digital for event promotion, with content for event assets and messaging, and with sales and the Lead Generation Executive on target-account invitations and follow-ups.
• Manage event budgets, track spend against outcomes, and continually improve the mix based on what delivers.

Skills

Owned events leadership

Analytics & ROI measurement

B2B field marketing

Project & stakeholder management

Organization & attention to detail

Collaborative & self-starter

Job description

IES is building a modern, measurable acquisition marketing engine, and events are a core demand channel. We’re looking for a Field & Events Marketing Manager to own our events programme end to end: expositions, conferences and owned events.

This role moves beyond logistics; you’ll set objectives, capture leads, measure ROI and pipeline impact, and transform events into a measurable source of qualified opportunities for our B2B growth agenda.