Strategic CRM & Lifecycle Leader

Better Collective; Greater London; Presencial; GBP 90.000 - 150.000; Jornada completa

Descripción de la vacante

Better Collective is hiring an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide CRM and lifecycle strategy across its global sports media brands. The role blends strategy, data, technology and operational leadership to turn first- and zero-party data into personalised experiences and measurable business value.

Collaborating with Product, Audience, Data, Commercial, Editorial, Technology and local brand teams, you will create frameworks, programmes and an operating

Formación

• Significant experience leading CRM, lifecycle or customer engagement programmes.
• Strong knowledge of email marketing and marketing automation.
• Experience developing sophisticated customer lifecycle strategies.
• Strong understanding of customer segmentation and personalisation.
• Experience working with large customer databases.
• Experience using behavioural and transactional data to improve communications.
• Strong understanding of CRM technology and platform capabilities.
• Experience working across Product, Data, Technology, Marketing and Commercial teams.
• Excellent stakeholder management skills.
• Experience managing CRM teams, agencies or specialist partners.
• Strong analytical and commercial mindset.
• Demonstrable experience connecting CRM activity to measurable business outcomes.
• Experience within digital media, subscriptions, publishing, sports, gaming or high-frequency digital consumer products would be particularly valuable.

Responsabilidades

• Develop Better Collective's group-wide CRM and lifecycle strategy.
• Establish CRM principles, standards and best practices across brands.
• Create a scalable operating model balancing central CRM expertise with local brand execution.
• Identify where CRM can deliver the greatest audience and commercial impact.
• Build CRM roadmaps for priority Better Collective brands.
• Act as the senior CRM subject-matter expert across the organisation.
• Design Lifecycle Strategies Covering Acquisition → Registration → Onboarding → Engagement → Conversion → Retention → Reactivation.
• Develop Automated Programmes including Welcome and onboarding journeys, Profile completion, Content discovery, Personalised sports and player updates, Newsletter engagement, Subscription conversion, Premium product promotion, Renewal, Retention, Churn prevention, Lapsed-user reactivation, Win-back programmes.

Conocimientos

CRM leadership

Lifecycle marketing

Email marketing

Marketing automation

Stakeholder management

Data-driven

Descripción del empleo

Better Collective is hiring an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide CRM and lifecycle strategy across its global sports media brands. The role blends strategy, data, technology and operational leadership to turn first- and zero-party data into personalised experiences and measurable business value.

Collaborating with Product, Audience, Data, Commercial, Editorial, Technology and local brand teams, you will create frameworks, programmes and an operating