Strategic Campaign Lead: Multi-Channel Delivery

M&G plc; Stirling; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension up to 18%

Share Save scheme

Share Incentive Plan

38 days annual leave

Private Healthcare

Job summary

M&G plc is seeking a Campaign Lead to drive major campaigns across paid, owned and earned channels. The role requires translating brand strategy into connected plans and delivering them end-to-end, from brief through to launch, measurement and optimization.

You will manage budgets, coordinate with agencies and internal teams, and use audience insights to improve activity. A hybrid UK role with Stirling/Edinburgh offices offers flexible working and development opportunities.

Qualifications

• Proven experience leading integrated, multi-channel campaigns from brief to delivery and learning.
• Strong campaign planning and delivery skills, with budget and vendor management.
• Experience coordinating cross-functional teams and managing competing priorities.
• Excellent communication and influencing skills with senior stakeholders.
• Experience using audience insight and campaign performance data to measure success.

Responsibilities

• Lead the development and delivery of major campaigns across channels.
• Translate brand strategy into clear, connected campaign plans from brief to launch and learn.
• Manage budgets, schedules, and agency/production partners to deliver impact.
• Track performance and turn findings into practical improvements.
• Write strong briefs and provide constructive feedback to teams.
• Collaborate with agencies and in-house teams to ensure quality from concept to market launch.

Skills

Integrated campaigns

Multi-channel

Budget management

Cross-functional leadership

Stakeholder influence

Data-driven decisions

Job description

M&G plc is seeking a Campaign Lead to drive major campaigns across paid, owned and earned channels. The role requires translating brand strategy into connected plans and delivering them end-to-end, from brief through to launch, measurement and optimization.

You will manage budgets, coordinate with agencies and internal teams, and use audience insights to improve activity. A hybrid UK role with Stirling/Edinburgh offices offers flexible working and development opportunities.