Campaign Lead - Integrated, Multi-Channel Delivery

Prudential UK Services; Stirling; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

M&G is seeking a Campaign Lead to translate brand and marketing strategy into comprehensive, cross-channel campaign plans. You will drive delivery from brief to launch, measurement and continuous improvement, working with internal teams and external agencies.

You will bring experience in coordinating cross-functional teams, managing budgets, and using audience insight to set success measures. The role offers flexible working arrangements and the chance to shape high-impact campaigns across paid,

Qualifications

• Proven experience leading integrated, multi-channel campaigns from brief to delivery, measurement and learning.

Responsibilities

• Translate brand and marketing strategy into clear, connected campaign plans.
• Lead delivery across paid, owned and earned channels with agency partners.
• Define upfront what success looks like and track performance for improvements.
• Maintain strong briefs, clear budgets, and disciplined approvals across teams.
• Coordinate cross-functional teams and manage competing priorities in a complex environment.

Skills

Campaign leadership

Campaign planning

Cross-functional coordination

Stakeholder influence

Data-informed decision making

Brand/compliance awareness

Job description

M&G is seeking a Campaign Lead to translate brand and marketing strategy into comprehensive, cross-channel campaign plans. You will drive delivery from brief to launch, measurement and continuous improvement, working with internal teams and external agencies.

You will bring experience in coordinating cross-functional teams, managing budgets, and using audience insight to set success measures. The role offers flexible working arrangements and the chance to shape high-impact campaigns across paid,