Campaign Lead: Flexible, Multi-Channel Growth Architect

eFinancialCareers; Stirling; Hybride; GBP 60 000 - 80 000; Plein temps

Avantages offerts par ce poste

Flexible working arrangements

Résumé du poste

M&G in the United Kingdom is seeking a Campaign Lead to translate brand and marketing strategy into clear, connected campaign plans. You’ll lead development and delivery of major campaigns over coming years, ensuring alignment across channels from brief to launch, measurement and optimisation.

You’ll work with colleagues and agency partners to deliver paid, owned and earned activity, balance budgets, build clear briefs, and protect creative quality as campaigns move to market.

Qualifications

• Proven experience leading integrated, multi-channel campaigns from brief to delivery.
• Strong planning and delivery skills, including managing budgets, agencies and deadlines.
• Experience coordinating cross-functional teams in a complex, multi‑stakeholder environment.
• Excellent communication and influencing skills with senior stakeholders.
• Experience using audience insights and campaign performance data to set success measures.
• Experience in regulated or brand‑governed sectors.

Responsabilités

• Translate strategy into clear, connected campaign plans.
• Lead development and delivery of major campaigns across paid, owned and earned channels.
• Manage budgets and agency/production partners, balancing priorities.
• Track performance and turn findings into practical improvements.
• Write strong briefs and maintain clarity on roles and approvals.
• Collaborate with agency and internal teams to ensure timely delivery.

Connaissances

Integrated campaigns

Campaign planning

Cross‑functional coordination

Stakeholder influencing

Audience insight

Brand governance

Description du poste

M&G in the United Kingdom is seeking a Campaign Lead to translate brand and marketing strategy into clear, connected campaign plans. You’ll lead development and delivery of major campaigns over coming years, ensuring alignment across channels from brief to launch, measurement and optimisation.

You’ll work with colleagues and agency partners to deliver paid, owned and earned activity, balance budgets, build clear briefs, and protect creative quality as campaigns move to market.