Strategic Brand Activation & Events Lead (UK & US)

Journey Further; Greater London; Hybrid; GBP 38,000 - 47,000; Full time

Benefits offered by this job

Pension - Matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity

Flexibility - 25 days annual leave, Wf

Job summary

Journey Further in the UK is seeking a Marketing Manager to bring GTM narratives to life through high-impact events and brand activations across the UK and US. You will lead the operational strategy for sponsored and owned events, ensuring messaging aligns with audiences and drives pipeline growth.

The role emphasizes cross-functional collaboration with Content, PR & Comms and Business Development, while leveraging HubSpot analytics to optimise multi-channel campaigns and client communications.

Qualifications

• B2B marketing experience in agency or professional services is preferred.
• Proven ability to create and deliver premium B2B events and experiences.
• Strong understanding of how events, content and PR fit into campaigns.

Responsibilities

• Lead end-to-end strategy and delivery of owned and sponsored events across the UK and US.
• Bring propositions to life through integrated brand activations in the UK and US.
• Connect events with content, PR, social and client activity to maximise impact.
• Identify opportunities to increase Journey Further’s visibility in key conversations.
• Partner with CX to plan targeted account marketing campaigns and client insights for retention and growth.
• Design and distribute high-value client communications channels, including newsletters.
• Work with the influencer agency Saulderson and integrate into broader activations.
• Translate GTM concepts into production briefs for the creative team.

Skills

B2B marketing

Event marketing

Campaign management

Marketing analytics

Cross-functional collaboration

Multi-channel marketing

Tools

HubSpot

Job description

Journey Further in the UK is seeking a Marketing Manager to bring GTM narratives to life through high-impact events and brand activations across the UK and US. You will lead the operational strategy for sponsored and owned events, ensuring messaging aligns with audiences and drives pipeline growth.

The role emphasizes cross-functional collaboration with Content, PR & Comms and Business Development, while leveraging HubSpot analytics to optimise multi-channel campaigns and client communications.