Manager, Marketing (Brand Activation & Events) - Maternity Cover

Journey Further; Ledston; On-site; GBP 38,000 - 47,000; Full time

Benefits offered by this job

Pension - Matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity

Flexibility - 25 days annual leave, C‑

Job summary

Journey Further in the United Kingdom is seeking a Marketing Manager to bring its GTM narrative to life through high-impact events and brand activations across the UK and US.

You will lead the operational strategy for sponsored and owned events, ensuring messages match audience footprints and drive revenue.

The role focuses on scaling client marketing initiatives and building thought leadership while coordinating with Content, PR, and CX teams.

Qualifications

• Extensive B2B marketing experience, preferably in a digital or creative agency.
• Proven ability to plan and deliver premium B2B events and experiences.
• Strong understanding of how events integrate with content, PR, social and client marketing.
• Track record of coordinating multiple projects and meeting tight deadlines.
• Experience using HubSpot and marketing analytics.

Responsibilities

• Lead end-to-end strategy and delivery of owned and sponsored events in UK and US.
• Create integrated brand activations across the UK and US.
• Coordinate events with content, PR, social and client activity.
• Identify opportunities to increase visibility and relevance.
• Partner with CX to plan targeted account marketing campaigns.
• Design high-value client communications channels, including newsletters.
• Integrate influencer work into brand activations and campaigns.
• Translate GTM concepts into production briefs for the creative team.
• Coordinate with Content, PR & Comms and Business Development teams.
• Ensure tone and visuals align with brand guidelines.
• Build relationships with experts to grow Journey Further’s authority.

Skills

B2B marketing

Event management

Cross-functional teamwork

Brand activation

HubSpot

Tools

HubSpot

Marketing analytics

Job description

The Marketing Manager is responsible for bringing Journey Further’s GTM narrative to life through high-impact events, strategic brand activations and marketing moments that build our profile, engage our audience and create opportunities for growth. By leading the operational strategy for sponsored and owned events, this role ensures our strategic messaging matches our audience’s physical and digital footprints. Ultimately, you will maximise the proliferation of our expert thought leadership across both UK and US markets, drive predictable pipeline velocity and scale targeted client marketing initiatives to fuel revenue growth and account expansion.

What you will do

• Lead the end-to-end strategy and delivery of Journey Further’s owned and sponsored events across the UK and US
• Bring Journey Further's propositions to life through integrated brand activations across the UK and US
• Connect events with content, PR, social and client activity to create moments and maximise impact
• Identify opportunities to make Journey Further more visible and distinctive in the places and conversations that matter to our audiences
• Partner directly with Client Experience (CX) to plan and execute targeted account marketing campaigns, delivering exclusive event opportunities and curated insights directly to existing clients to safeguard retention and increase revenue
• Design and distribute high value client communication channels, including the corporate client newsletter
• Proactively account for and integrate our owned influencer agency, Saulderson, into broader brand activations, client cross-sell campaigns, and event opportunities
• Translate GTM concepts into technical production briefs for the creative team
• Work closely with Content, PR & Comms and Business Development teams
• Hold shared accountability for checking every paid, email, and event touchpoint to ensure tone and visual execution are consistent with brand compliance guidelines
• Build strong relationships with experts across the agency, helping identify the ideas, expertise and perspectives with the greatest potential to build both their personal profile and Journey Further’s authority

Requirements

• B2B marketing experience, ideally within a digital marketing agency, creative agency, or professional services environment
• Proven ability to create and deliver premium B2B events and experiences, from executive roundtables and dinners to larger scale industry and owned events
• Strong understanding of how events, content, PR, social, partnerships and client marketing can work together to create greater brand and commercial impact
• Ability to spot opportunities to create distinctive moments that build awareness, authority and relevance rather than simply delivering a marketing activity plan
• Outstanding organisational capability with a track record of coordinating multiple concurrent projects, aligning cross-functional teams, and hitting strict marketing deadlines
• Comfortable using HubSpot and marketing analytics
• Exceptional interpersonal skills with the ability to bridge gaps between creative, copy, PR, account managers, and executive leadership to align campaign objectives
• Experience building, optimising, and tracking multi-channel distribution calendars that drive measurable increases in audience growth
• Demonstrated experience partnering with account management or sales teams to deliver targeted, high-intent client expansion or cross-sell campaigns

Benefits

Pension - Matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity & adoption pay

Flexibility - 25 days annual leave, Christmas shutdown and home working allowance

Salary

Leeds - £38,000 - £44,000

London - £41,000 - £47,000

Fixed Term Contract Length

We ideally would like to bring someone in early December 2026 and the contract would run until early February 2028 (14 month contract). This would enable some time for a proper handover.