Brand Activation & Events Marketing Manager

Journey Further; Leeds; Hybrid; GBP 38,000 - 44,000; Full time

Benefits offered by this job

Pension - matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity

Job summary

Journey Further is seeking a Marketing Manager to drive GTM narratives through high-impact events and brand activations. You will lead strategic event delivery across UK and US, aligning content, PR, social, and client activity to create meaningful market moments.

You will partner with CX to plan targeted campaigns, deliver exclusive event opportunities, and expand client engagement to safeguard retention and revenue growth. Strong HubSpot usage and analytics are essential.

Qualifications

• Proven ability to create and deliver premium B2B events and experiences.
• Strong understanding of how events, content, PR, social and client marketing work together for impact.
• Excellent organisational skills with multi-project coordination.

Responsibilities

• Lead end-to-end strategy and delivery of owned and sponsored events in UK and US.
• Develop integrated brand activations across UK and US.
• Connect events with content, PR, social and client activity to maximise impact.
• Identify opportunities to increase brand visibility in key conversations.
• Plan targeted account marketing campaigns with CX to drive retention and revenue.
• Design and distribute high-value client communications, including newsletters.
• Coordinate with influencers and integrate Saulderson into activations.
• Translate GTM concepts into production briefs for the creative team.
• Collaborate with Content, PR & Comms and Business Development teams.
• Ensure tone and visuals meet brand guidelines across paid/email/event touchpoints.
• Build relationships with experts to expand Journey Further’s authority.

Skills

B2B marketing

Event management

Brand activations

HubSpot

Marketing analytics

Cross-functional collaboration

Tools

HubSpot

Job description

Journey Further is seeking a Marketing Manager to drive GTM narratives through high-impact events and brand activations. You will lead strategic event delivery across UK and US, aligning content, PR, social, and client activity to create meaningful market moments.

You will partner with CX to plan targeted campaigns, deliver exclusive event opportunities, and expand client engagement to safeguard retention and revenue growth. Strong HubSpot usage and analytics are essential.