Marketing and Events Manager (B2B)

IDP Education Ltd; Greater London; On-site; GBP 40,000 - 58,000; Full time

Job summary

IDP Education Ltd. is seeking a Marketing and Events Manager (B2B) to deliver integrated marketing activity across our UK Domestic and UK International portfolios, including Whatuni, Complete University Guide, Student Placement and IELTS.

You will lead high-profile events and webinars, manage stakeholder engagement and collaborate with product and global marketing teams to ensure campaigns are audience-focused and commercially relevant.

Qualifications

• Proven experience delivering successful B2B marketing campaigns.
• Experience managing webinars, conferences and stakeholder events.
• Strong understanding of digital marketing channels and campaign execution.

Responsibilities

• Plan and deliver integrated B2B marketing campaigns aligned to commercial objectives and sector priorities.
• Manage marketing activity across email, CRM, social media, webinars, and digital channels.
• Translate research and market insight into campaigns for university audiences.
• Deliver flagship events including webinars and partner engagement activities.
• Collaborate with product, client, and global marketing teams to ensure campaigns are audience-focused.

Skills

B2B Marketing

Event Management

Digital Marketing

HubSpot CRM

Stakeholder Management

Project Management

Tools

HubSpot

Job description

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

What You'll Be Doing

• Plan and deliver integrated B2B marketing campaigns aligned to commercial objectives and sector priorities.
• Manage marketing activity across email, CRM, social media, webinars, and digital channels.
• Translate IDP research, student data and market insight into relevant B2B campaigns and content for university audiences.
• Deliver engaging sector-facing events, webinars, and partner engagement activities.
• Play a leading role in delivering flagship events including the Whatuni Student Choice Awards and IDP Insights Forum.
• Collaborate with product, client, and global marketing teams to ensure campaigns are audience-focused and commercially relevant.
• Manage event logistics including supplier coordination, speaker management, content scheduling, and attendee communications.
• Track campaign and event performance, providing insights and recommendations for continuous improvement.
• Support management of LinkedIn content planning, scheduling, and performance reporting.
• Maintain CRM data quality and campaign setup through HubSpot.

Why Join Us?

• Play a key role in shaping marketing activity across IDP's UK Domestic and International portfolios
• Deliver events and campaigns that influence universities, partners, and sector stakeholders.
• Work alongside a collaborative and experienced B2B marketing team.
• Gain exposure to multiple product portfolios across domestic and international education markets.
• Make a meaningful impact in an organisation that helps students and institutions achieve their goals.

What We're Looking For

• Experience delivering successful B2B marketing campaigns.
• Proven event management experience, including webinars, conferences, and stakeholder events.
• Strong understanding of digital marketing channels and campaign execution.
• Experience using CRM platforms such as HubSpot for campaign and event delivery, including audience segmentation, invitations, registrations and attendee communications. Excellent communication and stakeholder management skills.
• Strong project management and organisational abilities.
• Commercially minded, with an understanding of how marketing contributes to engagement, retention, and revenue growth.
• Ability to manage multiple projects and priorities in a fast-paced environment and confidently take ownership from planning through to delivery.

Desired (Not Essential)

• Experience within Higher Education, education services, or a related sector.
• Knowledge of UK Higher Education trends, policy developments, and market dynamics.
• Experience working with external agencies, suppliers, and event partners.
• Familiarity with data-driven marketing and campaign performance reporting.

Role purpose

Are you a marketing professional who thrives on creating impactful campaigns, delivering high impact sector events and building strong stakeholder relationships?

At IDP, we're looking for a Marketing and Events Manager (B2B) to deliver B2B marketing activity across our UK Domestic and UK International portfolios, including Whatuni, Complete University Guide, Student Placement and IELTS.

This is an exciting 12-month fixed-term opportunity where you'll lead integrated marketing campaigns, manage high-profile events and webinars, and help strengthen IDP's position as a trusted partner to the Higher Education sector.

We are evolving rapidly. This is an exciting time to join us as we transform the way people access global education and opportunities, through leveraging innovative technology and a creating a connected world.

Our people are always at the forefront of what we do. We strive to provide workplaces that are truly diverse and representative of the communities that we work in, so our people feel empowered to bring their best and authentic selves to work. We are focused on continuing to build a culture of inclusion and belonging by providing a safe work environment where all our people are encouraged to excel, be agile and creative, and seek new ways to solve meaningful problems.