Marketing and Events Manager (B2B)

IDP International Education Specialists; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

IDP Connect Ltd in London seeks a Marketing and Events Manager (B2B) to lead integrated campaigns and flagship events across UK portfolios. You will manage multi-channel activities, translate insights into university-focused campaigns, and coordinate high-profile events and webinars with cross-functional teams.

The role emphasizes delivering engaging campaigns, stakeholder management, and data-driven reporting within a collaborative B2B marketing team.

Qualifications

• Proven experience managing B2B marketing campaigns for events and webinars.
• Strong digital marketing channel know-how and campaign execution.
• Experience using CRM platforms (HubSpot) for segmentation, invites and attendee comms.

Responsibilities

• Plan and deliver integrated B2B marketing campaigns aligned to objectives.
• Manage marketing activity across email, CRM, social, webinars and digital channels.
• Translate research and market insights into campaigns for university audiences.
• Deliver sector-facing events, webinars, and partner activities.
• Lead flagship events such as industry awards and forums.
• Collaborate with product, client and marketing teams for audience relevance.
• Oversee event logistics: speaker management, scheduling, communications.
• Track campaign/event performance and propose improvements.
• Support LinkedIn content planning and performance reporting.

Skills

Event management

Digital marketing

HubSpot

Project management

Stakeholder management

Communication

Tools

HubSpot CRM

Job description

Select how often (in days) to receive an alert:

Marketing and Events Manager (B2B)

Location: London, ENG, GB

Company: IDP Connect Ltd

Requisition ID: 4579

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Are you a marketing professional who thrives on creating impactful campaigns, delivering high impact sector events and building strong stakeholder relationships?

At IDP, we're looking for a Marketing and Events Manager (B2B) to deliver B2B marketing activity across our UK Domestic and UK International portfolios, including Whatuni, Complete University Guide, Student Placement and IELTS.

This is an exciting 12-month fixed-term opportunity where you'll lead integrated marketing campaigns, manage high-profile events and webinars, and help strengthen IDP's position as a trusted partner to the Higher Education sector.

What You'll Be Doing

• Plan and deliver integrated B2B marketing campaigns aligned to commercial objectives and sector priorities.
• Manage marketing activity across email, CRM, social media, webinars, and digital channels.
• Translate IDP research, student data and market insight into relevant B2B campaigns and content for university audiences.
• Deliver engaging sector-facing events, webinars, and partner engagement activities.
• Play a leading role in delivering flagship events including the Whatuni Student Choice Awards and IDP Insights Forum.
• Collaborate with product, client, and global marketing teams to ensure campaigns are audience-focused and commercially relevant.
• Manage event logistics including supplier coordination, speaker management, content scheduling, and attendee communications.
• Track campaign and event performance, providing insights and recommendations for continuous improvement.
• Support management of LinkedIn content planning, scheduling, and performance reporting.

Maintain CRM data quality and campaign setup through HubSpot.

Why Join Us?

• Play a key role in shaping marketing activity across IDP's UK Domestic and International portfolios
• Deliver events and campaigns that influence universities, partners, and sector stakeholders.
• Work alongside a collaborative and experienced B2B marketing team.
• Gain exposure to multiple product portfolios across domestic and international education markets.
• Make a meaningful impact in an organisation that helps students and institutions achieve their goals.

What We're Looking For

• Proven event management experience, including webinars, conferences, and stakeholder events.
• Strong understanding of digital marketing channels and campaign execution.
• Experience using CRM platforms such as HubSpot for campaign and event delivery, including audience segmentation, invitations, registrations and attendee communications. Excellent communication and stakeholder management skills.
• Strong project management and organisational abilities.
• Commercially minded, with an understanding of how marketing contributes to engagement, retention, and revenue growth.

Ability to manage multiple projects and priorities in a fast-paced environment and confidently take ownership from planning through to delivery.

Desired (Not Essential)

• Experience within Higher Education, education services, or a related sector.
• Knowledge of UK Higher Education trends, policy developments, and market dynamics.
• Experience working with external agencies, suppliers, and event partners.
• Familiarity with data-driven marketing and campaign performance reporting.