Store Manager - West London

JD Sports Fashion PLC; Greater London; Hybrid; GBP 36,000 - 48,000; Full time

Job summary

JD Sports Fashion PLC in London is seeking a Store Manager to own store performance, culture and daily execution. You will lead on-floor to motivate teams, ensure premium customer experiences and meet commercial targets.

You will coach colleagues, use real-time sales data and trading trends to seize opportunities, uphold premium standards and drive growth while maintaining compliance and a high-energy store environment.

Qualifications

• Experience managing retail teams in a fast-moving environment.
• Ability to analyze performance data, trends and customer behaviour.
• Strong communication and interpersonal skills for coaching and engagement.

Responsibilities

• Lead the store through leadership, coaching and operational excellence.
• Support and develop colleagues to deliver exceptional customer experiences and strong commercial performance.
• Use real-time performance insights and trading trends to drive quick, commercial decisions.
• Maintain premium operational and visual standards, product availability and safety compliance.
• Develop talent with coaching and clear progression pathways.

Skills

Retail management

Team leadership

Performance analytics

Customer-focused

Operational excellence

Job description

Role Overview

As a Store Manager you take full ownership of your store’s performance, culture, and daily execution. You play an active role in supporting and developing colleagues while maintaining high operational and commercial standards.

You create a high-energy environment where colleagues develop, standards stay consistently high, and customers receive a premium in-store experience. This role is all about effective leadership, strategic commercial awareness, and the ability to support colleagues to perform at their best.

Key Responsibilities

• Lead the store through effective leadership, coaching and operational excellence
• Support and develop colleagues to deliver exceptional customer experiences and strong commercial performance.
• Use real-time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
• Maintain the companies premium operational and visual standards — ensuring product availability, impactful presentation, and a safe, compliant environment.
• Develop and grow talent within the store, providing coaching, structured feedback, and clear progression pathways to build future leaders.

Skills & Experience Required

• Proven experience in retail management with the ability to lead and motivate teams in a fast-moving, high-energy environment.
• Strong leader with experience supporting, coaching and developing colleagues and driving store performance.
• Strong commercial awareness with strong capability in interpreting performance data, product trends, and customer behaviour.
• Excellent communication and interpersonal skills, supporting strong teamwork, engagement, and professional customer interactions.
• Demonstrated success in delivering strong sales results and maintaining exceptional operational standards.

Desirable Attributes

• Passionate about retail, products and delivering exceptional customer experiences.
• Proactive, solutions driven leader who thrives in a fast paced, ever evolving retail environment.
• Hands on and highly visible on the shop floor, leading by example across all areas of the store.
• Resilient, adaptable, and composed during busy trading periods, product launches, and high pressure moments.