Assistant Store Manager - West London

JD Sports Fashion PLC; London Borough of Ealing; Remote; GBP 26,000 - 34,000; Full time

Job summary

JD Sports Fashion PLC is seeking an Assistant Store Manager in London to support the Store Manager in driving sales and delivering premium customer experiences. You will lead store teams, uphold standards, and contribute to ambitious targets while maintaining operational excellence.

The role emphasizes strong leadership, effective communication, and the ability to coach staff to perform at their best in a fast-paced retail environment. This is a full-time, on-site position located in London.

Qualifications

• Previous retail management or supervisory experience (Assistant Store Manager or Supervisor).
• Strong leadership to guide and develop colleagues.
• Ability to interpret KPI and sales data for commercial decisions.
• Excellent communication and customer interaction skills.

Responsibilities

• Support Store Manager with daily store operations to achieve sales targets and KPIs.
• Lead and guide shop-floor colleagues, assign tasks, and uphold standards.
• Coach and develop team with real-time feedback and clear expectations.
• Maintain high presentation: stock, pricing, displays, safety.
• Handle cash, till checks, delivery processing, stock audits, and opening/closing routines.

Job description

Role Overview

As an Assistant Store Manager, you play a key role in supporting store success and delivering exceptional customer experiences. You support from the front — supporting and developing your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role requires effective leadership, strong commercial awareness and the ability to support and develop colleagues to perform at their best.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining company standards throughout the day.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, support and develop colleagues while reinforcing store priorities.
• Ability to interpret KPI and sales data to support commercial decision-making.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Experience supporting successful sales performance and contributing to KPI achievement within a retail environment.

Desirable Attributes

• Passion for retail, products and delivering exceptional customer experiences.
• Professional, proactive leader with a solutions-driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer-centric with a strong focus on delivering the premium exceptional customer experiences.