Senior Manager, Plan Design - Global Marketing Planning

the LEGO Group; Greater London; Hybrid; Confidential; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

The LEGO Group is seeking a Senior Manager, Plan Design - Global Marketing Planning to shape the global brand marketing plan by uniting strategy, insights and campaign development. You will translate input into clear choices and narratives and connect marketing strategy with coordinated plans and execution.

You’ll help shape long-term growth through end-to-end planning and narrative development, collaborating with senior leadership to drive opportunities and investment decisions.

Qualifications

• Applied consumer insights when designing and developing marketing strategy.
• Used marketing analytics in marketing campaign development to evaluate marketing effectiveness.
• Developed marketing campaigns from strategy through deployment, including brief design, agency management and campaign management.
• Built end-to-end marketing plans with marketing and leadership stakeholders.
• Designed and developed marketing strategy to support long-term growth.
• Created marketing narratives from analysis to decisions in end-to-end marketing plans, including brand and retail data analysis.

Responsibilities

• Help develop the global LEGO brand marketing plan, connecting strategy, consumer insight and marketing effectiveness.
• Turn analysis into clear narratives and choices that support end-to-end marketing planning.
• Contribute to scenario planning and connect different priorities into a coordinated marketing plan.
• Help PMD leadership make informed choices on marketing opportunities, priorities and long-term investment areas.

Skills

Consumer insights

Marketing analytics

Campaign design

Agency management

End-to-end planning

Strategy development

Narrative development

Growth planning

Job description

Job Description

Just imagine shaping a global marketing plan that connects consumer insight, marketing effectiveness and long-term growth. Then make it real.

About the role

As our Senior Manager, Plan Design - Global Marketing Planning, you’ll help shape the global LEGO® brand marketing plan, bringing together strategy, insights, analysis and campaign development. You’ll turn different inputs into clear choices and narratives, connecting marketing strategy with coordinated plans and execution.

Required Qualifications

• Applied consumer insights when designing and developing marketing strategy.
• Used marketing analytics in marketing campaign development to evaluate marketing effectiveness.
• Developed marketing campaigns from strategy through deployment, including brief design, agency management and campaign management.
• Built end-to-end marketing plans with marketing and leadership stakeholders.
• Designed and developed marketing strategy to support long-term growth.
• Created marketing narratives from analysis to decisions in end-to-end marketing plans, including brand and retail data analysis.

Preferred Qualifications

• Managed conflicting or overlapping demands from marketing and leadership stakeholders when developing end-to-end marketing plans.

What you’ll build

• Help develop the global LEGO brand marketing plan, connecting strategy, consumer insight and marketing effectiveness.
• Turn analysis into clear narratives and choices that support end-to-end marketing planning.
• Contribute to scenario planning and connect different priorities into a coordinated marketing plan.
• Help PMD leadership make informed choices on marketing opportunities, priorities and long-term investment areas.

If you’ve worked in a role where you developed end-to-end marketing plans and campaigns, you’ll feel at home here. What matters most is connecting insight, analysis and strategy into plans that teams can act on.

Life on the team

You’ll join a team focused on global marketing planning and creating clarity across interconnected priorities. The work brings together different perspectives across marketing and leadership teams. You’ll present clear narratives, manage projects through different stages and help turn varied inputs into a shared direction. There’s room to shape how the work comes together while keeping long-term growth in sight.

What success looks like

You’ll help bring greater clarity and coordination to global marketing planning, connecting insights with clear choices. As the team’s focus develops over the next 12–18 months, you’ll contribute to scenario planning and stronger narrative building. Working closely with marketing and leadership stakeholders, you’ll help turn complex inputs into comprehensive marketing plans.

What’s in it for you?

Here is what you can expect:

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace:

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working:

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.