Marketing Campaign Manager, Western Europe (1 year FTC contract)

1034 LEGO Company Limited; Slough; Hybride; GBP 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Résumé du poste

LEGO Group in Slough is seeking a senior Digital Marketing Manager to deliver regional digital campaigns across multiple markets. The role balances global direction with local market needs and translates content trends into engagement opportunities.

You will lead a team of stakeholders across international regions, optimizing campaigns through data-driven insights and strengthening integration with LEGO’s owned digital experiences.

Qualifications

• Proven experience delivering end-to-end digital marketing campaigns across multiple markets and regions.
• Proven track record of managing complex stakeholder relationships across global, regional and local teams.
• Ability to lead and develop campaign strategies, not just execute a brief, and translate global direction into locally relevant activations across diverse markets.

Responsabilités

• Deliver regional digital campaigns across multiple platforms and markets.
• Balance global campaign direction with local market needs and nuances.
• Identify content trends and translate them into engagement opportunities.
• Optimise digital content and campaigns through performance insights.
• Increase engagement across owned digital channels.
• Strengthen integration between owned digital experiences and broader marketing initiatives.
• Support local market requirements while maintaining alignment with global campaigns.

Connaissances

End-to-end digital campaigns

Stakeholder management

Campaign strategy leadership

Description du poste

About the role

Just imagine shaping digital experiences that connect kids, adults and families across Western Europe. Then make it real.

Contract & Working Arrangements

This is a manager level Individual Contributor role. This role is a one-year temporary contract, based in our Slough Office. We offer a flexible hybrid working model known as Best of Both, with 3 days in the office and 2 days working from home. No relocation assistance is offered for this position.

Required Qualifications

• Proven experience delivering end-to-end digital marketing campaigns across multiple markets and regions
• Proven track record of managing complex stakeholder relationships across global, regional and local teams
• Ability to lead and develop campaign strategies, not just execute a brief, and to translate global direction into locally relevant activations across diverse markets

Preferred Qualifications

• Created and published campaign landing pages for digital marketing initiatives
• Worked with complex digital platform ecosystems and connected content experiences
• Experience operating as a senior individual contributor level, comfortable acting as the lead digital campaign voice across regional and market stakeholders
• Familiarity with fan or creator-led marketing programmes and how to integrate them into broader campaign ecosystems

What you'll build

• Deliver regional digital campaigns across multiple platforms and markets
• Balance global campaign direction with local market needs and nuances
• Identify content trends and translate them into engagement opportunities
• Optimise digital content and campaigns through performance insights
• Increase engagement across owned digital channels
• Strengthen integration between owned digital experiences and broader marketing initiatives
• Support local market requirements while maintaining alignment with global campaigns

Life on the team

You’ll join the Digital Consumer Engagement Marketing and Orchestration team within Marketing Development and Activation. This team creates engaging experiences across LEGO® owned digital channels and focuses on campaign execution, channel growth and connecting marketing activities. We work closely with markets and audiences across international regions. Strong communication, collaboration, stakeholder management and analytical thinking help us succeed together. A proactive mindset is a must and the ability to work effectively across international environments are an important part of daily team life.

What success looks like

Success means delivering impactful regional campaigns, supporting content initiatives across WE, and using campaign insights to continuously improve future performance. Over the next 12 months, you’ll help drive continued growth across owned digital channels, deepen integration across LEGO experiences, expand localised content and support the growing role of fan marketing. You’ll work closely with product owners, channel owners, regional and global marketing teams, and a broad network of internal and external collaborators.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Children are our role models

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams.

Please check that recruitment communications are from an official LEGO® email address before responding.

Our Founder Ole Kirk Kristiansen

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.