Global Media Strategy Director

Publicis Groupe UK; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom in London is seeking a Global Strategy Director to partner with senior LEGO stakeholders and lead global media strategies. You will shape insights-driven frameworks, align LEGO Global Marketing with OLA, and translate strategy into actionable plans that empower regional teams.

You’ll drive playbooks, collaborate with cross-functional experts, and champion LEGO’s transformation in a fast-paced environment.

Qualifications

• Significant experience within a media agency environment, ideally in a global or regional strategic role.
• Confident building relationships and influencing senior stakeholders.
• Ability to bring data, research and insight to tell compelling stories and create clear strategic narratives.
• Enjoy working collaboratively and bringing diverse teams together around a common goal.
• Comfort navigating ambiguity and creating clarity where none exists.
• Proactive, self-starting mindset and ownership of complex projects.
• Ability to simplify complex ideas and present them clearly and persuasively.
• Thrives in fast-paced environments and balances multiple priorities.
• Curious, analytical and willing to challenge assumptions to unlock better outcomes.
• Strong strategic planning and communications expertise.
• Excellent analytical and problem-solving capabilities.
• Experience translating complex datasets into actionable business recommendations.
• Deep understanding of media strategy across traditional and digital channels.
• Outstanding stakeholder management and influencing skills.
• Exceptional organizational and project management abilities.
• Advanced PowerPoint and Excel skills.

Responsibilities

• Act as the primary strategic partner for senior LEGO stakeholders, providing expert consultancy and guidance.
• Develop and lead annual global media and communications strategies grounded in insight, data and audience understanding.
• Connect priorities across LEGO Global Marketing and OLA to ensure seamless and effective delivery.
• Translate global strategic direction into actionable frameworks that empower regional and local teams.
• Collaborate closely with investment, audience and insights, offline and digital specialists to deliver integrated solutions.
• Drive the development of global media playbooks, planning frameworks and strategic toolkits used across markets.
• Create compelling audience, research and insight-led outputs that inform business and marketing decisions.
• Champion innovation, challenge conventional thinking and help drive the transformation agenda LEGO is pursuing.
• Contribute to the growth of the wider Publicis One LEGO team by sharing expertise, building culture and supporting cross-functional collaboration.

Skills

Strategic leadership

Executive stakeholder management

Data-driven storytelling

Global/ regional strategy

Media strategy

Influencing senior stakeholders

PowerPoint expert

Excel skills

Tools

PowerPoint

Excel

Job description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

About the role....

At Publicis One, we're proud to partner with LEGO, a brand that inspires creativity, imagination and play for millions of children and families around the world. We're looking for a strategic leader to help drive the next chapter of LEGO's global media transformation.

This is a role for someone who thrives on complexity, loves connecting people and ideas, and can confidently turn insight, data and ambition into powerful global strategies that deliver real business impact.

You'll sit at the centre of a highly collaborative global network, partnering with senior LEGO stakeholders, regional teams, local markets and specialist agency experts to shape how one of the world's most loved brands connects with audiences across paid, owned and earned channels.

Responsibilities

About the work....

As Global Strategy Director, you'll be a trusted advisor to senior client stakeholders, bringing informed thinking, fresh perspectives and strategic leadership across key global initiatives.

You'll:

• Act as the primary strategic partner for senior LEGO stakeholders, providing expert consultancy and guidance
• Develop and lead annual global media and communications strategies grounded in insight, data and audience understanding
• Connect priorities across LEGO Global Marketing and OLA (Our LEGO Agency) to ensure seamless and effective delivery
• Translate global strategic direction into actionable frameworks that empower regional and local teams
• Collaborate closely with investment, audience and insights, offline and digital specialists to deliver integrated solutions
• Drive the development of global media playbooks, planning frameworks and strategic toolkits used across markets
• Create compelling audience, research and insight-led outputs that inform business and marketing decisions
• Champion innovation, challenge conventional thinking and help drive the transformation agenda LEGO is pursuing
• Contribute to the growth of the wider Publicis One LEGO team by sharing expertise, building culture and supporting cross-functional collaboration

Qualifications

What you need to succeed....

You'll bring a blend of strategic thinking, client leadership and commercial awareness, alongside a genuine passion for understanding people and brands.

We're particularly interested in people who:

• Have significant experience within a media agency environment, ideally in a global or regional strategic role
• Are confident building relationships and influencing senior stakeholders
• Can bring together data, research and insight to tell compelling stories and create clear strategic narratives
• Enjoy working collaboratively and know how to bring diverse teams together around a common goal
• Are comfortable navigating ambiguity and creating clarity where none exists
• Have a proactive, self-starting mindset and enjoy taking ownership of complex projects
• Can simplify complex ideas and present them in a clear, engaging and persuasive way
• Thrive in fast-paced environments and can successfully balance multiple priorities
• Are naturally curious, analytical and willing to challenge assumptions to unlock better outcomes
• Strong strategic planning and communications expertise
• Excellent analytical and problem-solving capabilities
• Experience translating complex datasets into actionable business recommendations
• Deep understanding of media strategy across both traditional and digital channels
• Outstanding stakeholder management and influencing skills
• Exceptional organisational and project management abilities
• Advanced PowerPoint and Excel skills

Nice to have, but not essential....

Experience working within categories such as family marketing, entertainment, gaming, retail or consumer brands would be beneficial, as would an understanding of LEGO's business and audience ecosystem.

What's most important is your ability to think strategically, inspire confidence and help drive meaningful change.

Additional Information

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as:

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.