Special Events Sales Executive

The Belfry Hotel & Resort; Sutton Coldfield; On-site; GBP 25,000 - 31,000; Full time

Benefits offered by this job

Free onsite parking

Complimentary meals during shifts

Discounts across the resort

Cycle2Work scheme

Job summary

The Belfry Hotel & Resort in Sutton Coldfield is seeking a sales-focused events professional to drive social catering bookings and client engagement. You will collaborate across teams to showcase our venues and services, turning inquiries into unforgettable experiences.

With a proven sales background in events or catering, you will manage bookings, conduct show rounds, and coordinate parties including Christmas events, while maintaining a proactive and autonomous approach in a fast-paced

Qualifications

• Proven sales background with a focus on event planning or catering.
• Excellent communication skills and a strong command of Microsoft applications.
• Ability to work autonomously and demonstrate initiative.

Responsibilities

• Manage and respond to the increasing demand for small social catering events, including baby showers, birthday parties, and christenings.
• Support the coordination and bookings for Christmas parties.
• Confidently conduct client showrounds, showcasing our exceptional venues and services including covering weekend client showrounds, ensuring flexibility to accommodate our clients' schedules.

Tools

Delphi

Opera systems

Job description

The Belfry Hotel & Resort is an award-winning destination with 450+ luxurious rooms and suites, a selection of vibrant restaurants and bars, versatile event and meeting spaces and a relaxing leisure club and spa. Our three exceptional golf courses - including the legendary Brabazon - are celebrated around the world. Whether you're inspired by our iconic fairways, drawn to the tranquillity of the spa, excited by guest-facing roles, or energised by the work behind the scenes, you'll find your place within our dynamic and welcoming team.

The Belfry has undergone a major expansion and renovation with an investment of over £80 million, marking an exciting chapter in our history. The resort has been transformed with the addition of The Masters Suite, a stunning new event space, a state-of-the-art leisure club plus a host of other enhancements that elevate the Belfry experience like never before.

We believe in taking care of our team just as much as we do our guests. That's why we were named in the 2026 Caterer’s Top 30 Best Places to Work and the Sunday Times Top 10 Places to Work 2026.

The Sales team at The Belfry drives the resort’s success by connecting people with unforgettable experiences. Working in our Sales team means being part of a fast-paced, goal-driven environment where every day brings new challenges, opportunities, and achievements. It’s a dynamic team where ideas are valued, and careers can grow.

Salary

The salary for this role is £27,943.00 per annum, plus tips.

About the role

Are you passionate about creating unforgettable social events? Do you have a flair for sales and for client engagement? If so, we have an exciting opportunity for you! With a growing demand for social catering, we are enhancing our already strong special events team by introducing this fantastic brand new opportunity.

Key Responsibilities

• Manage and respond to the increasing demand for small social catering events, including baby showers, birthday parties, and christenings.
• Support the coordination and bookings for Christmas parties.
• Confidently conduct client showrounds, showcasing our exceptional venues and services including covering weekend client showrounds, ensuring flexibility to accommodate our clients' schedules.

About you

• Proven sales background with a focus on event planning or catering.
• Proficiency in using Delphi and Opera systems preferred.
• Excellent communication skills and a strong command of Microsoft applications.
• Ability to work autonomously and demonstrate initiative.

Belfry Benefits

Learning & Development

We invest in our people through hands-on coaching, mentoring, and a wide range of in-house training, supported by our online learning hub, The Belfry Campus. Apprenticeships across multiple roles offer nationally recognised qualifications, while our LEAD development programme supports career progression from entry level to senior leadership. We proudly promote from within wherever possible, with clear development pathways to help you reach your full potential.

Wellness

Your wellbeing matters. In partnership with The Burnt Chef Project, we offer mental health support and funded counselling, alongside life assurance, 24/7 GP access, health cash plans, and menopause support. Wagestream helps you manage your earnings and savings, while our Cycle2Work scheme and discounted gym memberships encourage a healthy lifestyle.

Showing Our Appreciation

We recognise and reward our teams through the Belfry Awards, long service recognition, loyalty rewards, and additional holidays. Enjoy generous discounts across the resort for you, friends, and family, plus everyday savings through Perkbox. Free onsite parking and complimentary meals during shifts are also provided.

Making a Difference

Sustainability and community are at the heart of what we do. Set within 550 acres, we are proud holders of Earthcheck, Green Tourism, and GEO certifications. Our ESG led approach drives meaningful community impact and charitable fundraising, alongside our commitment to environmental stewardship.

Our Values

Working here means being part of a supportive, values driven community. Our Belfry Beliefs - Make a Difference, Own Our Actions, Better Together, and Deliver Every Day - guide how we work, support one another, and succeed together.