Software Sales Executive

Affinity Workforce; Nottingham; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Hybrid working model

25 days’ holiday

Birthday off

Full product and sales training

Career progression opportunities

Job summary

Affinity Workforce is seeking a Software Sales Executive to own the full sales cycle for our education and compliance tech portfolio, including Candidate Go, Affinity Elevate, and eSafeguarding. Nottingham-based with hybrid working, you’ll source opportunities, demo solutions, negotiate, and cultivate lasting customer relationships.

You’ll join as the first dedicated software salesperson, with training provided and clear career progression as our software portfolio expands.

Qualifications

• Minimum 1 year of experience in a B2B sales or business development role.
• Proven experience generating leads, securing meetings, and closing sales.
• Strong communication, presentation, and relationship-building skills.
• Experience working with CRM systems.
• Self-motivated, resilient, and target-driven.
• Full UK driving licence and willingness to travel.

Responsibilities

• Build and manage a pipeline of new business opportunities across sectors.
• Conduct discovery meetings and deliver product demonstrations.
• Create proposals, negotiate contracts, and close deals.
• Develop existing customer accounts through upselling and renewals.
• Attend networking events, trade shows, and industry conferences.
• Maintain CRM records and sales forecasts.

Skills

Pipeline management

Lead generation

Discovery meetings

CRM systems

Communication & relationship-building

Driving licence and travel

Tools

Salesforce

LinkedIn Sales Navigator

Job description

Software Sales Executive

£35,000-£40,000 Basic | £50,000 OTE | Nottingham Based – Hybrid Working

Are you an ambitious sales professional looking to build your career in software and SaaS sales? Affinity Workforce is seeking a driven Software Sales Executive to join our growing team and help expand our suite of innovative education and compliance technology solutions, including Candidate Go, Affinity Elevate, and eSafeguarding.

This is an exciting opportunity to become the first dedicated salesperson for our software division, taking ownership of the full sales cycle from lead generation and product demonstrations through to closing deals and growing customer relationships.

What You’ll Be Doing

• Building and managing a pipeline of new business opportunities across recruitment, education, and regulated sectors.
• Conducting discovery meetings and delivering engaging product demonstrations.
• Creating proposals, negotiating contracts, and closing new business.
• Developing existing customer accounts through upselling and renewals.
• Attending networking events, trade shows, and industry conferences.
• Maintaining accurate CRM records and sales forecasts.

Essential Experience

• Minimum 1 year of experience in a B2B sales or business development role.
• Proven experience generating leads, securing meetings, and closing sales.
• Strong communication, presentation, and relationship-building skills.
• Experience working with CRM systems.
• Self-motivated, resilient, and target-driven.
• Full UK driving licence and willingness to travel.

Desirable Experience

• SaaS or software sales experience.
• Experience within recruitment, staffing, education, or compliance sectors.
• Knowledge of DBS checks, right-to-work processes, or pre-employment screening.
• Familiarity with Salesforce, LinkedIn Sales Navigator, or similar sales tools.

What’s on Offer?

• £35,000-£40,000 basic salary.
• £50,000 OTE
• Hybrid working model.
• 25 days’ holiday plus bank holidays.
• Your Birthday off (in addition to your annual leave entitlement)
• Full product and sales training.
• Genuine career progression opportunities as our software portfolio continues to grow.