Social Strategy Lead

socialed.; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

socialed. seeks a Head of Social Strategy to own all strategic thinking across our client roster—from big-idea pitches through to live re-strategy sessions, deck creation, and social content ideas that bring the strategy to life.

You will translate strategy into platform-native content and hold the production team to high standards, working alongside our Project Director who leads delivery and operations. You will report to the founders & MD of Creators.

Qualifications

• 5+ years in an agency environment (social, content or creator).
• Proven experience leading end-to-end strategy from big idea to executed content.
• Built and led global or multi-market social strategies for major brands.

Responsibilities

• Own strategy development for all clients, including new business pitches and ongoing re-strategy sessions.
• Lead big-idea thinking and translate client objectives into sharp, social-first strategy and creative concepts.
• Build and present strategy decks for project-to-project and retained clients; QC content quality.

Job description

We're looking for a Head of Social Strategy to own all strategic thinking across our client roster - prospective and current - from big-idea pitch work through to live re-strategy sessions, deck creation, and the social content ideas that bring the strategy to life.

This is a rare dual role: someone who can develop award-worthy strategic thinking and translate it into brilliant, platform-native social content - then hold the production team accountable for executing it to a high bar. You'll work alongside our Project Director, who owns delivery and operations - you bring the strategic and creative vision, they bring the operational execution. You will report to the founders & MD of Creators.

Your main responsibilities include:

• Own strategy development for all clients - prospective (new business pitches) and current (ongoing re-strategy sessions, QBRs, account growth).
• Lead big-idea thinking, translating client objectives into sharp, social-first strategy and creative concepts.
• Build and present strategy decks for project-to-project and retained clients alike.
• Bring genuine social/content/creator fluency to every conversation - not just strategic frameworks, but real platform and format understanding.
• Report back to clients on strategy performance and iterate accordingly.

Content Quality & Accountability

• QC and review output to ensure it aligns with the agreed strategy and Socialed's quality bar.
• Hold the production team accountable to strategic and creative standards - briefing them clearly and following through.
• Act as the connective tissue between strategic thinking and what actually gets made.

Team & Craft

• Set and maintain the strategic and creative bar across the agency.
• Mentor and support the wider business in strategic thinking.

About Us

We are social thinkers and creative partners to ambitious, socially minded brands - working primarily across luxury and lifestyle, from high-growth tech businesses to household names.

Our belief is simple:

• Social growth is driven by high-quality, social-first content
• Community and amplification happens through creators
• Long-term growth comes from testing, learning, and consistent monthly execution.

Our business is built on delivering high quality social content that performs and blending this with creators and culture, so we're looking for a social strategy lead who shares this belief and experience.

Who this role is for

Someone who...

• Has 5+ years in an agency environment (social, content or creator), with a track record of leading strategy end-to-end - from big idea to executed content.
• Has built and led global or multi-market social strategies for major brands (Pepsi-scale) - not just single-market campaigns.
• Can point to social accounts they've grown that genuinely moved the needle on business growth, not just engagement metrics.
• Can move fluently between strategic frameworks and hands-on social content ideation - this is not a "strategy-only" role.
• Deeply understands social platforms, creators and content formats, not just brand strategy.
• Is confident presenting to senior/stakeholder level, on both prospective and existing client business.
• Can review and QC content with a sharp, exacting eye, and give production clear, actionable feedback.

About you (key traits we're after)

• Big-idea thinker at global-brand scale - you can crack strategy for a market leader as confidently as a start-up.
• Growth-proven - you have receipts: accounts you've built that drove real business outcomes.
• Social-native - genuinely fluent in platforms, creators and culture, not just conversant.
• High standards - you QC relentlessly and don't let mediocre work through.
• Accountable and direct - you hold others to the bar you set.
• Confident communicator - you thrive presenting and leading client conversations.
• Calm under pressure - steady across new business, re-strategy and live production at once.

Interview stages

1) Round 1: Chemistry call with Jack L

2) Round 2: Shortlisted candidates move onto Maxime and Pierre

3) Final Round: Strategy task

Due to the volume of applications we receive, we will not be able to respond to all applicants. We look forward to reviewing applications and speaking further.