Senior Strategist

FABRIC SOCIAL; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

28 days holiday + your birthday off!

Hybrid working (3 days in Shoreditch office)

Job summary

FABRIC SOCIAL, a dynamic independent agency in Greater London, seeks a Senior Strategist to drive innovative social strategies. You’ll guide top-notch clients and collaborate closely with creative teams, turning insights into impactful campaigns.

This senior role offers autonomy, career growth, and a chance to contribute to exciting projects. Enjoy benefits like 28 days leave and a hybrid working model while shaping the future of social strategy within a vibrant team.

Qualifications

• Proven track record in a social/integrated strategy role.
• Strong understanding of social culture and best practices.
• Experience mentoring junior strategists.

Responsibilities

• Lead development of social strategy across key accounts.
• Write compelling briefs and collaborate with creative teams.
• Uncover actionable insights using various tools.
• Build trusted client relationships and spot growth opportunities.
• Shape strategic narratives for new business pitches.

Skills

Social strategy expertise

Strong communication skills

Insight analysis

Mentoring experience

Creative collaboration

Tools

Social listening tools

Analytics platforms

Job description

The Role

You’ll take the strategic lead on a range of projects, turning insight into bold, culturally-relevant social strategies that drive results. You’ll own day-to-day delivery, write killer briefs, and guide creative work with clarity and confidence.

This role is ideal for an experienced senior strategist ready for the autonomy to lead and the support to grow. You’ll collaborate closely with clients, creatives, and client services to shape standout work and help brands show up smarter on social.

What You’ll Be Doing

• Lead the development and delivery of day-to-day social strategy across key accounts, with support from the Strategy Director. That includes everything from audience research and cultural insight to creative briefing, activation and measurement.
• Write compelling briefs that inspire great work, collaborating closely with creative teams to ensure the strategic idea carries through to execution. You’ll help guide the thinking behind our most exciting campaigns and content.
• Uncover smart, actionable insights using a mix of desk research, audience tools, social listening and platform analytics. Keep a close eye on emerging tools and trends, turning behaviour shifts into strategic opportunities.
• Work closely with client services to ensure our strategies deliver against business goals. Build trusted relationships with day-to-day clients, and help spot opportunities to drive added value and strategic growth.
• Support on select new business pitches, shaping strategic narratives, writing decks, and representing the strategy function with clarity and confidence.
• Support more junior members of the team by sharing feedback, coaching on outputs and contributing to a collaborative, high-performance team culture.

What We’re Looking For

• A proven strategist with a strong track record working in a social/integrated strategy role.
• A social obsessive - you live and breathe social and have a solid understanding of best practice, social culture and a solid PoV on where the industry is headed.
• A confident strategic thinker with a track record of delivering smart, culturally relevant and effective work.
• A strong communicator and storyteller; someone who is able to bring clarity to the complex in their thinking, writing and presenting.
• An insight hunter with hands-on experience using social listening tools, analytics platforms and audience data.
• A creative partner - someone who is able to brief and build ideas in collaboration with the creative team.
• A team player with a proactive mindset and strong time management.
• Experience mentoring or supporting junior strategists.
• Comfortable working independently on mid-sized accounts or alongside the Strategy Directors on larger-scale briefs.

What You’ll Get

• A senior role at one of the UK’s most exciting independent social agencies.
• The opportunity to lead standout work for ambitious, future-facing brands.
• A team that values ownership, energy, creativity and maverick thinking.
• A chance to grow your strategic voice in a team that champions curiosity and rigour.
• 28 days holiday + your birthday off!
• Hybrid working (3 days in our Shoreditch office)