Social Media & Influencer Director

The Social Shepherd; Bath; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits (Bupa)

Birthday off

Cycle-to-work

Enhanced parental leave

Flexible hours

Job summary

The Social Shepherd is seeking a Social Media & Influencer Director to lead strategy and delivery for a portfolio of clients, overseeing Organic Social and Influencer work and collaborating with Paid Media and Creative teams.

You will build and mentor a team of managers and executives, shape long-term client strategies, and ensure campaigns are insight-led, culturally relevant and delivering measurable impact.

Qualifications

• 6+ years of experience in social and influencer strategy or management, ideally within an agency.
• Deep understanding of organic social, influencer marketing, paid media and creative, and how they work together to deliver results.
• Analytically minded with data dashboards to derive insights.
• In tune with culture, trends and platform behaviour.
• Confident in leading strategic conversations with senior clients.
• Strong leadership with long-term planning and real-time responsiveness.
• Commercially aware and motivated by measurable results.
• Collaborative and cross-functional teamwork.

Responsibilities

• Lead the social media and influencer strategy for a portfolio of clients, ensuring alignment with brand and business goals.
• Sit on client leadership teams to shape long-term strategies and client relationships.
• Own influencer strategy from talent identification to campaign planning, activation, and evaluation.
• Lead development of influencer campaigns across creators, briefs, content strategies.
• Oversee creator selection and vetting for strategic fit over reach.
• Collaborate with Influencer team on outreach, negotiations, approvals, content delivery, and reporting.
• Build relationships with creators, talent managers and agencies to support client work and new business.
• Identify opportunities to extend influencer content value into organic social, paid amplification, etc.
• Lead social strategy and day-to-day execution, ensuring measurable impact.
• Oversee content calendars and community management with a culture-aware approach.
• Mentor and manage the team to raise standard of work.
• Drive innovation across our social and influencer offering, exploring new models and platforms.
• Support new business with clear social/influencer strategies.

Skills

Social strategy

Influencer strategy

Agency experience

Leadership

Data analysis

Trend awareness

Cross-functional collaboration

Tools

Analytics dashboards

Job description

We're a fast-growing social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth with Organic Social, Creative, Influencer, Paid & Commerce.

We have a team of 70 across London, Bath, New York & Miami, with ambitions to continue growing and being recognised as the best social agency.

First of all, here are some important things…

Work From Home: We operate a hybrid model where team members come to the office 3 days a week. A lot of our team loves working collaboratively, but they also like the option and balance of working from home.

Benefits Package: Our collaboration with Bupa gives you access to a wide range of health services. You’ll also get your birthday off and can take advantage of our cycle-to-work scheme once you’ve completed your probation.

Enhanced Maternity and Paternity: We know life doesn’t stop outside of work. Our enhanced parental leave policy is designed to give new parents the time, flexibility and support they need to enjoy their next chapter.

Flexible Hours: Some people are early birds and others like to start later. We trust our team to get their work done, so you can choose your start and finish times to suit you.

Equality & Inclusion: We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of race, ethnicity, sexual orientation, religion, age, gender or disability status. We’re building a diverse and inclusive workplace where everyone feels valued and supported.

Role Overview

As a Social Media & Influencer Director, you’ll lead the strategic direction and delivery for a portfolio of clients on all things Organic Social and Influencer.

You’ll define what success looks like, set strategy, oversee execution and drive measurable impact for our clients. Working closely with our Paid Media and Creative specialists, you’ll make sure every retainer and campaign is insight-led, culturally relevant and delivering against objectives.

You’ll also lead and develop a team of Social Media and Influencer Managers and Executives, helping them grow into confident, strategic thinkers who can spot and act on opportunities for our clients.

• Lead the social and influencer strategy for a portfolio of clients, ensuring both disciplines work together and ladder up to wider brand and business goals.
• Sit on a client leadership team, working alongside an Account Director, Associate Creative Director and Paid Media Director to shape long-term strategies, identify opportunities and build strong client relationships.
• Own influencer strategy across your clients, from defining the role of creators and identifying the right talent through to campaign planning, activation and evaluation.
• Lead the development of influencer campaigns, shaping creative approaches, creator briefs, deliverables and content strategies that are built for the platforms they live on.
• Bring strong knowledge of the creator landscape, using your understanding of talent, communities, cultural relevance and emerging creators to make confident recommendations to clients.
• Oversee creator selection and vetting, ensuring talent is strategically right for the brand, audience and campaign objective rather than simply selected on reach.
• Work closely with the wider Influencer team to manage campaigns effectively, including creator outreach, negotiations, contracting, briefing, approvals, content delivery and reporting.
• Build strong relationships with creators, talent managers and agencies, helping us develop a network of talent that can support both client work and new business.
• Identify opportunities to extend the value of influencer content through organic social, paid amplification, whitelisting, partnerships and longer‑term ambassador relationships.
• Lead the social strategy and day‑to‑day execution for your clients, ensuring channel plans, content and community activity have a clear purpose and measurable impact.
• Oversee both planned and reactive social content, making sure brands show up consistently while remaining responsive to culture and conversation.
• Lead community strategy and oversee your team as they bring it to life through day‑to‑day community management.
• Guide your team to stay plugged into culture, trends, creators and platform shifts, helping them identify and activate the right opportunities for clients in real time.
• Use social and influencer performance data to understand what is working, optimise activity and turn learnings into stronger future strategies.
• Mentor and manage your team, providing the structure, feedback and support needed to raise the standard of both social and influencer work.
• Help drive innovation across our social and influencer offering, exploring emerging creator models, social commerce, social SEO, new platform features and changes in how people discover and engage with brands.
• Support new business, shaping and presenting social and influencer strategies that demonstrate clear thinking, cultural understanding and commercial impact.

Requirements

• 6+ years of experience in social and influencer strategy or management, ideally within an agency.
• Deep understanding of organic social, influencer marketing, paid media and creative, and how they work together to deliver results.
• Analytically minded and comfortable working with data and dashboards to draw clear insights and actions that will improve performance and impact.
• Highly in tune with culture, trends and platform behaviour, with a strong instinct for what makes brands relevant.
• Confident in leading strategic conversations with senior clients and presenting at a high level.
• A strong leader who can balance long-term planning with real‑time responsiveness.
• Commercially aware, culturally curious and motivated by great work that drives measurable results.
• Collaborative, positive and confident working in fast‑moving, cross‑functional teams.