Creative Social Lead

Salt; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Salt in Central London is seeking a senior Social Creative to lead social output for a major global healthcare provider. You will own campaigns, always-on content, and day-to-day creative leadership, ensuring content remains social-first while maintaining credibility for a well-known brand.

This is a hands-on role for a senior creative who enjoys being in the work, from concepting and storytelling through to client discussions and reviews.

Qualifications

• Strong social-first creative background in an agency, studio or integrated environment.
• Experience leading projects and managing people.
• Editorial, publishing or content background.
• Copywriting expertise.
• Experience with CapCut or basic content creation.

Responsibilities

• Own projects from brief through to delivery.
• Develop social-first campaigns, content series and always-on programmes.
• Translate audience insight and platform dynamics into engaging ideas.
• Present work to clients and manage feedback.
• Guide and mentor junior creatives and social specialists.
• Help evolve social strategy and creative standards across the studio.

Skills

Social-first thinking

Project leadership

Storytelling

Copywriting

Client presentations

Tools

CapCut

Job description

If you believe the best social work is built on audience insight, editorial rigour and creative craft (and not chasing every trend), this could be your next move.

Central London

Hybrid, 3 days per week in the studio (Monday, Wednesday, Thursday)

The Agency

Our client is a shiny new and fast-growing creative studio built for modern brand communications. Working across integrated campaigns, social-first content, experiences, film and brand platforms, they've quickly established themselves as a trusted partner to globally recognised brands in health, technology and media.

Still early in their journey, they offer the opportunity to shape not only the work, but the culture, standards and future direction of the business.

The Role

This role will initially focus on leading social creative output for a major global healthcare provider. You'll take ownership of social campaigns, always-on content and day-to-day creative leadership, ensuring everything feels genuinely social-first while maintaining the credibility and trust expected of a such a well-known brand.

This is a hands-on role for a senior social creative who enjoys being in the work, from concept creation and storytelling through to presentations, creative reviews and client discussions.

Key Responsibilities

• Own projects from brief through to delivery
• Develop social-first campaigns, content series and always-on programmes
• Translate audience insight, cultural behaviour and social platform dynamics into engaging creative ideas
• Ensure content remains entertaining, informative and trustworthy
• Present creative work directly to clients and confidently manage feedback
• Maintain quality control across multiple workstreams
• Guide and mentor junior creatives and social specialists
• Help evolve social strategy and creative standards across the studio
• Partner closely with strategy, accounts, design and production teams

What's Gonna Work

• Strong social-first creative background within an agency, studio or integrated environment
• Experience leading projects and managing people
• Comfortable working autonomously and making decisions
• Excellent storytelling, writing and presentation skills
• Passionate about both always-on content and larger campaign work
• Strong understanding of social platforms, audience behaviour and community engagement
• Able to simplify complex subject matter into engaging content
• Naturally curious and willing to immerse yourself in research and specialist topics
• Confident presenting to clients and building trusted relationships
• Hands-on creative who enjoys concepting and developing ideas from start to finish
• Editorial, publishing or content background
• Copywriting expertise
• Experience within healthcare, science, technology or similarly regulated sectors
• Basic content creation or editing skills using social tools such as CapCut
• Experience working across global brands and audiences

Why Here? Why Now?

This is an opportunity to join a creative business at an exciting stage of growth and become the person leading social excellence for one of its most important client relationships. You'll inherit responsibility, autonomy and visibility from day one, while working alongside senior creative leaders who care deeply about craft, storytelling and creating work people genuinely want to spend time with.