Social Media Strategist

Mccann Erickson SA; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a Senior Social Media Strategist to lead innovative social campaigns that drive engagement and growth. In this pivotal role, you will collaborate with talented teams to craft high-performing digital content and strategies that resonate with target audiences. Your expertise in social media trends and audience insights will be crucial in optimizing brand presence across various platforms. This is a fantastic opportunity to contribute to meaningful projects that shape the future of content in a dynamic and creative environment, where your ideas and contributions will make a real impact.

Benefits

Collective Disconnect Days

On-demand mental health support

Subsidised on-site massages

Free breakfast and snacks

Learning and development opportunities

Birthday off

Tree planted for McCanniversary

Cycle to Work scheme

Discounts with partners

Dog-friendly office

Qualifications

• Proven experience in social media and content strategy for major brands.
• Exceptional analytical skills to interpret data and derive insights.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Collaborate with creative teams to produce engaging content.
• Analyze campaign performance and provide data-driven insights.

Skills

Social Media Strategy

Data Analysis

Creative Thinking

Communication Skills

Audience Insights

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms

Analytics Tools

A/B Testing Tools

Job description

MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike, X Box and Dyson, amongst others.

McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses and giving our people a platform to grow.

We’ve delivered joy with a little help from Snoop Dogg, Katy Perry and Xtina and Latto for ‘Did Somebody Say Just Eat’, helped L’Oréal show people ‘They’re Worth It’, given everyone the right to access great quality food most notably with Kevin the Carrot for Aldi, and put a ‘Priceless’ tag on Mastercard, to name a few.

A bit about the team

The role of Social Media Strategist collaborates closely with the talented experts within McCann Content Studios, and the wider strategy team of McCann London. The team is culturally curious and innovative, delivering focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through Influence. Let's shape the future of content together!

A bit about the Social Media Strategist role

As a Senior Social Media Strategist at McCann Content Studios (MCS), you will play a pivotal role in developing and executing social media campaigns that drive engagement and growth for our clients. You will collaborate closely with creatives, project managers, and client leads to create high-performing digital campaigns and social content. Your expertise in social platforms and audience insights will be essential in crafting strategies that resonate with target audiences and elevate brand presence.

Specifically, duties will include:

1. Developing and executing comprehensive social media strategies across multiple platforms.
2. Collaborating with creative teams to produce engaging and culturally relevant content.
3. Analysing campaign performance and providing data-driven insights to optimize results.
4. Identifying opportunities for innovative and groundbreaking creative work.
5. Building and maintaining strong relationships with clients, acting as a trusted advisor on social media strategies.
6. Monitoring social media trends to ensure strategies remain current and competitive.
7. Engaging in social listening to gauge public perception and inform campaign adjustments.
8. Reporting performance metrics and strategic recommendations to senior management.
9. Coordinating with PR teams to align social media efforts with public relations strategies.
10. Implementing A/B testing to refine content and campaign performance.

A bit about you & your previous experience

1. Experience in a similar role devising effective Social Media strategies for major consumer brands.
2. Proven experience in social media and content strategy.
3. A creative thinker who bridges data and insights with imaginative concepts.
4. In depth understanding of social media trends, digital platform capabilities, and audience behaviours.
5. Exceptional analytical skills with the ability to interpret data and translate it into actionable insights.
6. Excellent communication, presentation, and collaboration skills.
7. A natural curiosity, inquisitive nature, and a passion for staying up-to-date with cultural trends.

McCann Content Studios are proud to be a Disability Confident employer and guarantee an interview to any disabled person demonstrating the minimum requirements listed above.

Nice to have:

1. Experience with influencer strategy, alongside a background in social media strategy.
2. Experience working with cross-functional teams within an integrated agency environment.

A bit about perks of the job

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:

1. Three ‘Collective Disconnect’ days throughout the year where we switch off collectively.
2. On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership).
3. Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office).
4. Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space.
5. Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others.
6. Your birthday off – because who wants to work on their birthday?
7. A tree planted in your name for every year you celebrate your McCanniversary.
8. A Cycle to Work scheme and facilities including showers and hair styling appliances.
9. Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

McCann is a disability-confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. If you have a disability, we want everyone to feel at ease when going through our recruitment process. We are working to make our website and processes more accessible, if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at [e-mail] for any adjustments you may need to perform at your best.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).