Social Media Strategist

GradBay; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative agency is seeking a Social Strategist to craft bold, data-driven social media strategies that resonate with audiences. This role blends creativity with analytical thinking, ensuring clients shine on platforms like Instagram and TikTok. You will lead workshops, collaborate with creative teams, and leverage insights to drive impactful campaigns. Join a dynamic team that values curiosity and collaboration, and take your career to new heights while working with high-profile clients and purpose-driven projects.

Benefits

Competitive salary and benefits package

Hybrid working model

Ongoing learning and industry events

Exposure to high-profile clients

Qualifications

• 3-4 years of experience in social media strategy or planning.
• Deep understanding of platform algorithms and audience behaviors.

Responsibilities

• Develop and lead end-to-end social media strategies across platforms.
• Define KPIs and track performance, translating data into actionable insights.

Skills

Social Media Strategy

Trend Analysis

Data Analysis

Audience Engagement

Creative Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Sprout Social

Brandwatch

Google Analytics

Meta Business Suite

TikTok Creator Hub

Job description

Are you a strategic thinker with a sixth sense for what works on social? Can you spot a trend before it goes viral, turn insights into impactful campaigns, and guide creative teams to social success?

Our client is hiring a Social Strategist to lead the charge in crafting bold, innovative, and results-driven social media strategies that shape brand narratives and ignite online communities.

About the Role

As a Social Strategist, you’ll sit at the intersection of creativity, culture, and commercial thinking. This isn’t just about posting – it’s about strategic storytelling, audience obsession, and data-led direction. You’ll be instrumental in ensuring our clients show up in the right places, with the right voice, at the right time.

Your mission:

• Develop and lead end-to-end social media strategies across platforms (Instagram, TikTok, LinkedIn, X/Twitter, YouTube, etc.)
• Use trend analysis, competitor research, and platform updates to keep clients ahead of the digital curve
• Define KPIs and track performance, translating data into actionable insights
• Partner with creative and content teams to ensure alignment between strategy and execution
• Lead workshops, brainstorms and presentations for clients and internal stakeholders
• Identify new formats, technologies, and channels to push boundaries and drive innovation

You Bring:

• 3-4 years of experience in a social media strategy or planning role (agency side)
• A deep understanding of content formats, platform algorithms, audience behaviours, and emerging trends
• Confidence in using tools like Sprout Social, Brandwatch, Google Analytics, Meta Business Suite, TikTok Creator Hub, and more
• A flair for turning insights into killer ideas
• Proven experience delivering measurable impact through organic and paid campaigns
• Strong communication and presentation skills – you can simplify the complex and bring stakeholders on the journey
• Experience across B2C and B2B brands is a plus

Why join?

This is not just another creative agency – they are the ones who challenge convention, spark conversation, and turn strategy into standout content. You’ll work with a bold, brilliant team that champions curiosity, creativity, and collaboration.

What we offer:

• A competitive salary and benefits package
• Hybrid working model (3 days in our central London studio, 2 remote)
• A culture that celebrates brave ideas and future-facing thinking
• Exposure to high-profile clients and purpose-driven campaigns
• Ongoing learning, industry events, and room to grow into a Head of Strategy-level role