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GENUINE CENTRE NW LTD; Preston; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Performance bonus

Creative freedom

Professional development

Studio-based role

Job summary

GENUINE CENTRE NW LTD is seeking a confident Live Shopping Presenter & Content Creator to lead our growing e-commerce presence from Preston. The role focuses on hosting engaging livestreams, demonstrating products, and converting viewers into shoppers across TikTok Shop, Instagram, Facebook and more.

You will craft original short-form videos, stay current with trends, and collaborate with the team to drive campaigns and seasonal promotions.

Qualifications

• Confident on camera and able to present products to a live audience.
• Creative, organised and able to generate fresh content ideas.
• Experience with livestreaming, social media content creation, retail sales or TikTok Shop is advantageous.

Responsibilities

• Host engaging livestreams on TikTok Shop, Instagram, Facebook and other platforms.
• Demonstrate products, explain features and drive purchases.
• Answer live questions and boost audience engagement to build trust.
• Promote new arrivals, bundles and campaigns.
• Create original short-form videos for TikTok, Reels and Shorts.
• Plan and run regular live-selling sessions and promotional campaigns.
• Monitor views, engagement, and sales performance; iterate on approach.

Skills

On-camera presence

Livestreaming

Social media content creation

Video editing

Sales-driven

Communication

Tools

CapCut

Canva

Job description

Live Shopping Presenter & Content Creator - Full Time (TikTok Shop & Social Media)

Love being in front of the camera? Have a passion for social media, creating engaging videos and selling products? We want to hear from you!

We are looking for an energetic, creative and commercially minded Live Shopping Presenter & Content Creator to join our growing e-commerce team.

We are expanding our social commerce presence and looking for someone who can become a recognisable on-camera personality for our brands, bring our products to life, connect with online audiences and turn engaging content into real sales.

This is an exciting opportunity to help build our live-shopping channels from the ground up.

What You'll Be Doing

• Host engaging, entertaining and interactive livestreams on TikTok Shop, Instagram, Facebook and other relevant live-selling platforms.
• Demonstrate products, explain key features and help customers understand why they should buy.
• Answer customer questions live, encourage audience participation and build trust with viewers.
• Promote new arrivals, special offers, bundles and seasonal campaigns.
• Develop effective selling techniques to convert viewers into customers.
• Represent our brands confidently and professionally on camera.
• Create original, engaging short-form videos for TikTok, Instagram Reels, Facebook Reels and YouTube Shorts.
• Film product demonstrations, unboxings, tutorials, promotional videos and trending content.
• Develop creative ideas, hooks and storytelling techniques to increase engagement and sales.
• Stay up to date with social media trends, viral formats and emerging shopping features.
• Edit videos using tools such as CapCut, Canva or similar applications.
• Help develop a consistent and recognisable personality for our brands.
• Promote products across our websites and supported online marketplaces.
• Plan and run regular live-selling sessions and promotional campaigns.
• Work with our team to identify bestselling products and opportunities for growth.
• Monitor views, engagement, conversions and sales performance.
• Test different approaches to improve content reach and live-shopping results.
• Support launches and marketing campaigns across both brands.

Who We're Looking For

We would love to hear from someone who is:

• Confident on camera and comfortable presenting products to a live audience.
• Outgoing, engaging and enthusiastic, with a natural ability to connect with people.
• A strong communicator who can explain products clearly and persuasively.
• Creative, organised and full of fresh content ideas.
• Familiar with TikTok, Instagram, Facebook and current social media trends.
• Comfortable learning new products and demonstrating them convincingly.
• Sales-driven, proactive and motivated by achieving results.
• Able to work independently while contributing to a supportive team.
• Previous experience in livestreaming, social media content creation, retail sales, presenting or TikTok Shop is highly desirable.

However, if you have a natural talent for presenting and creating engaging content, we would still love to hear from you.

What We Offer

• Full-time employment with a growing UK e-commerce business.
• Competitive salary based on experience.
• Opportunity to earn performance-related bonuses.
• The chance to become an established on-camera presenter for our brands.
• Creative freedom to introduce and develop new content ideas.
• Access to products and support from our e-commerce team.
• Opportunities for professional development as our social commerce channels expand.

Working Arrangements

Job Type: Full-time, permanent

Location: Preston, Lancashire, studio/office-based

Schedule: Full-time hours, with flexibility for scheduled livestreams and occasional evening or weekend campaigns.

Salary: Competitive, dependent on experience, plus performance-related bonus.

We welcome applications from suitably qualified candidates of all backgrounds