Social Media Manager

NEON SEARCH; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A luxury hospitality brand in London is seeking a creative Social Media Manager to lead their global social strategy. You will enhance digital presence, strengthen community engagement, and drive measurable growth across platforms like Instagram and TikTok. The ideal candidate must have a proven track record in luxury or lifestyle brands, strong analytical skills, and excellent copywriting abilities. This role offers ownership and creative freedom in a dynamic environment.

Qualifications

• Experience in luxury, travel, hospitality, or lifestyle brands is essential.
• Ability to track performance and optimize social media campaigns.
• Experience managing both organic and paid social strategies.

Responsibilities

• Lead the global social strategy and ensure brand consistency.
• Develop and execute global social media strategy.
• Drive audience growth, engagement, and brand awareness.
• Oversee content creation and publishing.
• Analyze performance data for optimization.
• Manage paid social campaigns.
• Build partnerships with influencers and collaborators.
• Monitor trends to keep brand culturally relevant.

Skills

Proven experience in a Social Media Manager role

Strong creative eye

Highly analytical

Excellent copywriting skills

Comfortable in fast-paced environments

Passionate about storytelling

Job description

We are partnering confidentially with a fast-growing luxury hospitality and lifestyle brand to appoint a creative and commercially minded Social Media Manager based in London.

This is an exciting opportunity to join a premium, experience-led business with a highly engaged global audience. As the brand continues to scale, they are looking for a social expert who can elevate their digital presence, strengthen community engagement and drive measurable growth.

The Role

As Social Media Manager, you will lead the global social strategy, ensuring the brand’s voice is distinctive, aspirational and consistent across all platforms.

You will be responsible for:

• Developing and executing the global social media strategy
• Owning content planning and editorial calendars across key channels (Instagram, LinkedIn, TikTok and emerging platforms)
• Driving audience growth, engagement and brand awareness
• Overseeing content creation — from briefing creative to managing copy and publishing
• Analysing performance data to optimise campaigns and report on KPIs
• Managing paid social campaigns in collaboration with digital teams
• Building partnerships with influencers, ambassadors and brand collaborators
• Monitoring trends and identifying opportunities to keep the brand culturally relevant

About You

• Proven experience in a Social Media Manager role within luxury, travel, hospitality or lifestyle brands
• Strong creative eye with an understanding of premium brand positioning
• Highly analytical with experience tracking performance and optimising campaigns
• Experience managing both organic and paid social strategies
• Excellent copywriting skills with attention to tone and detail
• Comfortable working in a fast-paced, entrepreneurial environment
• Passionate about storytelling and building meaningful online communities

This is a rare opportunity to shape the social voice of a growing luxury brand at an exciting stage of expansion. You will have ownership, creative freedom and the opportunity to deliver real commercial impact.

If you are a strategic thinker with a creative edge and a passion for premium experiences, we would love to hear from you.