Retail Social Media Manager

Reed; Tonbridge; Hybrid; GBP 36,000 - 44,000; Full time

Job summary

Reed recruits a Social Media Manager for a premium consumer retail business aiming to elevate its social presence and build highly engaged communities across multiple brands. You will craft organic social strategy, create social-first content, and lead influencer partnerships.

The role focuses on launching and growing the company’s TikTok presence from the ground up, while collaborating with marketing, ecommerce, and commercial teams to drive brand and commercial outcomes.

Qualifications

• Proven experience managing organic social media for a consumer-facing brand.
• Demonstrable success growing engaged audiences and communities.
• Experience in direct-to-consumer ecommerce, premium retailer, or consumer brand.
• Strong content creation skills, especially short-form video and social-first content.
• Strong understanding of social media analytics and reporting tools.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience managing multiple brands with distinct audiences and brand voices.

Responsibilities

• Own and deliver the social media strategy across consumer, trade, and brand channels.
• Create engaging content for Instagram, TikTok, LinkedIn, and emerging platforms.
• Appear on camera and develop social-first video content.
• Launch and grow the company's TikTok channel and community.
• Manage influencer and creator partnerships.
• Build engaged online communities through proactive community management.
• Track performance, report on key metrics, and identify growth opportunities.
• Collaborate with marketing, ecommerce, and commercial teams to support wider business objectives.

Skills

Organic social management

Content creation

Video content

TikTok strategy

Analytics & reporting

Influencer partnerships

Multi-brand management

DTC ecommerce knowledge

Brand voice alignment

Tools

Sprout Social

Canva

Adobe Creative Suite

Job description

I am recruiting for a Social Media Manager on behalf of a premium consumer retail business that is looking to elevate its social media presence and build highly engaged communities across multiple brands.

This opportunity would suit someone from a retail, ecommerce, or consumer brand background who understands how social media can drive both brand awareness and commercial performance. You'll be confident creating content and comfortable being in front of the camera, whether that's presenting products, interviewing guests, or developing engaging social-first video content.

A key focus of the role will be the exciting opportunity to launch and grow the company's TikTok presence, developing a platform strategy from the ground up and creating content that resonates with new and existing audiences.

Working closely with the wider marketing team, you'll own the organic social strategy, manage creator partnerships, and use insights and performance data to continually improve results.

Key Responsibilities

Own and deliver the social media strategy across consumer, trade, and brand channels.

Create engaging content for Instagram, TikTok, LinkedIn, and emerging platforms.

Appear on camera and develop social-first video content.

Launch and grow the company's TikTok channel and community.

Manage influencer and creator partnerships.

Build engaged online communities through proactive community management.

Track performance, report on key metrics, and identify growth opportunities.

Collaborate with marketing, ecommerce, and commercial teams to support wider business objectives.

What we need from you:

Proven experience managing organic social media channels for a consumer-facing brand.

Demonstrable success growing engaged audiences and communities.

Experience working within a direct-to-consumer ecommerce business, premium retailer, or consumer brand.

Strong content creation skills, particularly across short-form video and social-first content.

Strong understanding of social media analytics and reporting tools.

Ability to manage multiple projects and priorities in a fast-paced environment.

Knowledge of social media management platforms such as Sprout Social.

Experience using Canva, Adobe Creative Suite, or similar design tools.

Experience managing multiple brands with distinct audiences and brand voices

This is a hybrid position with 2 days in the office so you must be able to drive to Tonbridge for the 2 roles.