Social Media Performance Analyst - Insight & Strategy

LLOYDS BANK PLC; West of England; On-site; GBP 61,000 - 68,000; Full time

Job summary

Lloyds Banking Group is seeking a Social Media Analyst to own performance reporting across LinkedIn, YouTube, Instagram and more. You will develop Power BI dashboards, benchmark trends and translate data into actionable recommendations for content and channels.

You’ll work with social managers and creative colleagues to optimise content, formats and testing, ensuring timely insights and strong governance in a fast-moving environment.

Qualifications

• Experience in social media analytics, insight and listening.
• Strong understanding of social platforms and content performance.
• Experience using Brandwatch or similar tools and Power BI.
• Ability to turn data into practical recommendations that improve content and channels.
• Attention to data quality and risk; curiosity about platforms, technology and AI.

Responsibilities

• Own reporting across LinkedIn, TikTok, YouTube and Instagram with clear insights and actions.
• Develop Power BI dashboards and benchmark performance using historical data.
• Collaborate with social media managers and creative teams to shape content and testing.
• Build a test-and-learn culture and share findings with stakeholders.
• Monitor platforms for shifts, identify risks and escalate where needed.

Skills

Social analytics

Data storytelling

Communications

Tools

Power BI

Brandwatch

Meltwater

Sprinklr

Job description

Lloyds Banking Group is seeking a Social Media Analyst to own performance reporting across LinkedIn, YouTube, Instagram and more. You will develop Power BI dashboards, benchmark trends and translate data into actionable recommendations for content and channels.

You’ll work with social managers and creative colleagues to optimise content, formats and testing, ensuring timely insights and strong governance in a fast-moving environment.