Social Media Performance Analyst | Hybrid | Power BI & Brandwatch

Lloyds Banking Group; Birmingham; Hybrid; GBP 61,000 - 68,000; Full time

Benefits offered by this job

Pension 15%

Annual bonus

Share schemes

Discounted shopping

30 days holiday

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group is seeking a Social Media Analyst to join Group Corporate Affairs. You will own reporting across LinkedIn, TikTok, YouTube and Instagram, turning organic and paid performance into clear insight and action.

The role requires experience in social media analytics, strong understanding of platforms, and proficiency with Power BI and Brandwatch. You will help shape content, testing, monitoring, and escalation to protect reputation.

Qualifications

• Experience in social media analytics, insight and listening, ideally within a large or complex organisation.
• Strong understanding of social platforms, audiences, content performance and the wider social landscape.
• Experience using Brandwatch or similar listening tools, alongside Power BI or equivalent.
• The ability to turn quantitative and qualitative data into clear, practical recommendations that improve content, channels and decision-making.
• Good judgement around monitoring, escalation and reputational risk, with close attention to data quality and detail.
• Curiosity about changes in platforms, technology and culture, including GEO, digital discoverability and generative AI.

Responsibilities

• Own reporting across LinkedIn, TikTok, YouTube and Instagram, turning organic and paid performance into clear insight, recommendations and action.
• Develop Power BI reporting and use historical data to benchmark performance, identify patterns and highlight where to focus next.
• Partner with social media managers and creative colleagues from the start, using evidence to shape content, formats, distribution and testing.
• Build a strong test-and-learn culture, sharing findings clearly and confidently with colleagues and senior collaborators.
• Stay ahead of changes in platforms, algorithms, audiences, competitors and culture, identifying what matters most for GCA.
• Track emerging formats, features and measurement approaches and test their relevance for corporate communications.
• Bring insight into content reviews and planning, combining performance evidence with creative and editorial judgement.
• Partner with the team’s other analyst to maintain effective social listening, monitoring, alerts and escalation across priority topics and reputational risks.
• Spot emerging issues, misinformation and unusual patterns, making sure the right colleagues are informed quickly and proportionately.
• Develop searches, Boolean queries, dashboards, alerts and escalation frameworks that improve the accuracy and speed of monitoring.
• Support live issues and major announcements with timely analysis, working across GCA and relevant Group teams.
• Build deep expertise in social analytics and listening tools such as Brandwatch, Meltwater and Sprinklr, maximising their value while identifying gaps and limitations.
• Stay ahead of developments in AI, automation and technology, identifying opportunities to improve insight, efficiency and control.
• Maintain strong data and dashboard governance, working with suppliers and internal partners to resolve issues and improve capability.
• Explore the connection between social, search, GEO and generative AI, using AI responsibly alongside strong human judgement and validation.

Skills

Social media analytics

Power BI

Brandwatch

Meltwater

Sprinklr

Tools

Power BI

Brandwatch

Meltwater

Sprinklr

Job description

Lloyds Banking Group is seeking a Social Media Analyst to join Group Corporate Affairs. You will own reporting across LinkedIn, TikTok, YouTube and Instagram, turning organic and paid performance into clear insight and action.

The role requires experience in social media analytics, strong understanding of platforms, and proficiency with Power BI and Brandwatch. You will help shape content, testing, monitoring, and escalation to protect reputation.