Strategic Corporate Social Media Leader

Lloyds Banking Group; Leeds; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounts and perks

30 days holiday

Wellbeing initiatives & parental leave

Job summary

Lloyds Banking Group is seeking a Social Media Lead to advance our corporate social presence across LinkedIn, TikTok, YouTube and Instagram. You will lead a team of managers, analysts and specialists, driving engagement, reputation and influence in a rapidly changing landscape.

With deep channel expertise and strong governance, you will shape content strategy, harness audience insights, and partner with platforms to bring innovation while managing risk and governance considerations.

Qualifications

• Experience leading corporate social media within a large, regulated organisation.
• Proven leadership building high-performing, multi-disciplinary teams.
• Strong data and insight capability to shape strategy and prove impact.
• Understanding of discoverability, GEO, and content performance across platforms.
• Experience responsibly leveraging AI to drive efficiency and creativity.

Responsibilities

• Set and deliver a social media strategy aligned with Group priorities.
• Lead the corporate presence across LinkedIn, TikTok, YouTube and Instagram.
• Define channel strategies and stay ahead of audience and platform trends.
• Lead editorial planning and creative direction for social-first content.
• Use insights and performance data to continually improve outcomes.
• Build relationships with platforms, agencies and industry partners.

Skills

Social media leadership

Channel strategy

Audience insight

Performance analytics

Governance & risk

AI literacy

Stakeholder influence

Tools

LinkedIn

TikTok

YouTube

Instagram

Job description

Lloyds Banking Group is seeking a Social Media Lead to advance our corporate social presence across LinkedIn, TikTok, YouTube and Instagram. You will lead a team of managers, analysts and specialists, driving engagement, reputation and influence in a rapidly changing landscape.

With deep channel expertise and strong governance, you will shape content strategy, harness audience insights, and partner with platforms to bring innovation while managing risk and governance considerations.